Gareth BullNovember 5, 2015 I think we already know that email marketing has a lot of uses. For one, it can be used to offer products and services to your audience. It could also be used to share information and know your audience slowly…warming them up until you hit them with a product or service … Continue reading How Email Marketing Can Be Used To Build Powerful Links
Lauren BrubakerNovember 5, 2015 As marketers, we understand the worth of a stellar email marketing campaign. In fact, the Content Marketing Institute revealed that 83% of B2B marketers use e-newsletters as a primary content marketing vehicle. What’s more, a study from Ascend2 revealed that 48% of B2B marketers agreed that email marketing is their most … Continue reading Is Your Email Marketing Strategy Set Up For Success?
Shell Robshaw-BryanNovember 4, 2015 With only 7 weeks left to go, the Christmas season is just starting to ramp up, so now is the time to plan your email marketing. Remember that email click through rates are substantially higher than any other forms of advertising Email marketing remains a powerful tool for keeping your brand … Continue reading 5 Christmas Email Marketing Ideas For eCommerce Stores
With the holiday season upon us, it’s time to super-charge your email marketing strategy. Columnist Chad White has some tips for avoiding lumps of coal and getting truly merry email marketing results. Chad White on November 3, 2015 Retailers, ideally, you’ve been warming up your subscribers and generating some early holiday sales over the past … Continue reading 10 Tips For A Very Merry Email Marketing Holiday Season
Amanda ClarkNovember 3, 2015 We’re still a few days away from celebrating Halloween, but if you’ve been out shopping lately then you’ve probably noticed plenty of Christmas décor already on display. Big-box stores and retail pharmacies know full well that, for many Americans, the holiday season has more or less begun—and to really make the … Continue reading Why You Should Start Gearing Up For Holiday Emails Today—And 5 Ways To Do It
Miranda PaquetNovember 3, 2015 When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a special … Continue reading How A Small Business Made $67,000 From One Cyber Monday Email
Kristen PatelNovember 1, 2015 When I say, “I’m an email marketer,” how does that make you feel? Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or maybe you grimace in solidarity, for you, too, are an email marketer with an equally swamped inbox. If it’s the latter, you know … Continue reading CTR Vs. CTOR: Which Email Marketing Metric Should You Be Using?
Sally McGrawNovember 1, 2015 I’d been blogging and building my business for nearly six years when a friend told me I absolutely HAD to get an email newsletter going. I scoffed. Right in her face. I mean, all the cool kids are getting their information from Tumblr and Twitter these days, right? Why bother with … Continue reading Long Live Email Marketing: Why This Medium Is Far From Dead
Larisa BedgoodOctober 31, 2015 Email is one of the lowest costing and most effective channels available today. Email marketing was ranked as the best channel in terms of return on investment according to Adestra’s Email Marketing Industry Census. Revenue from email increased by 28% in one year and 68% of companies rated the channel as … Continue reading How to Maximize Your Email Marketing Success
Miranda PaquetOctober 31, 2015 You can admit it. Tracking your emails and monitoring things like opens and clicks doesn’t exactly sound like the most exciting part of marketing your business. You work hard on your emails. You rack your brain to find the right words, and create a message you think your subscribers will enjoy. … Continue reading How Email Tracking Can Introduce New Opportunities for Your Business
