by Todd Grennan November 13, 2015November 13, 2015 The New York Times recently published a post looking at the way they use push notifications. It used to be that the paper only sent them about breaking news, but they’ve begun expanding their use to promote other stories. That’s boosted readership, but it’s also triggered criticism … Continue reading What The New York Times Can Teach You About Switching Up Your Messaging Strategy
Category Archives: Email Marketing
Why Email Marketing Is So Effective [Infographic]
by Jonathan Yefet November 13, 2015 Follow @DirectIQNovember 13, 2015 Email is consistently the best digital marketing channel for marketers – so it comes as no surprise that email is preferred 70% of the time by consumers as their choice of communication between them and businesses/brands. That said, an awesome new infographic by the folks … Continue reading Why Email Marketing Is So Effective [Infographic]
8 Stats That Prove Email Is Still the King of Marketing
by Andrew Sheridan November 10, 2015November 10, 2015 Among all marketing channels, email marketing still reigns supreme. It is one of the simplest channels to implement and maintain, yet it still produces some of the most substantial results for your business. Email marketing isn’t going anywhere, and if you’re not making the most of this … Continue reading 8 Stats That Prove Email Is Still the King of Marketing
Why Your Business Needs To Focus More On Email Marketing Than Social Media
by Beth Romelus November 10, 2015November 10, 2015 I remember when Facebook and Twitter were first introduced, the people around me were trying to grasp this new era in online communication and audience reach. Social networking websites had always been around, like Myspace, but creative innovation has turned these channels into becoming major online communication … Continue reading Why Your Business Needs To Focus More On Email Marketing Than Social Media
Dissecting The Success Of Your First Holiday Email Send
by Denise Chan November 10, 2015 Follow @https://twitter.com/mailjetNovember 10, 2015 Hurray! You’ve sent your first holiday email. Now what? You might be tempted to head off and celebrate this momentous step, but before you do – be sure to carve out some time to learn from this first send. Reviewing your KPIs will help you … Continue reading Dissecting The Success Of Your First Holiday Email Send
Ramp Up Your Email Click Through Rates with 4 Persuasion Principles
by Ari Gillam November 8, 2015November 8, 2015 Email marketing is the constant in the fast-growing world of digital marketing. While social media platforms are increasingly influential, email marketing has remained the top ROI channel for over 10 years. Keep up with the trends of social media, but know that they fade in and out … Continue reading Ramp Up Your Email Click Through Rates with 4 Persuasion Principles
Don’t Be the Bad Guy – Email Spam
Erika DicksteinNovember 7, 2015 All of my blog posts this month have focused on how you can protect YOUR website from becoming the victim of “bad guys” on the web (social media attacks, getting hacked, and blog spam). Now for something completely different—well, not completely—in business it can be just as scary to be inadvertently … Continue reading Don’t Be the Bad Guy – Email Spam
Nonprofits: Email Open Rates May Be Higher Than You Think
Ron NewlinNovember 7, 2015 And that could be a problem. Email metrics like open rates and click-through rates can be invaluable to nonprofit communicators. They allow you to deliver multiple emails until reaching the intended recipient, and hone your content in order to maximize conversions. But you should know that open rates are never 100% … Continue reading Nonprofits: Email Open Rates May Be Higher Than You Think
Create Great Pixel Art Emails
Mike ParryNovember 7, 2015 As email marketers, we know we’re a bit old-fashioned. We still code in tables, we use emoticons from last millennium and we’re still applying fixes for versions of Outlook that are over a decade old. That’s why when you think of what the future of email has to offer, it’s difficult … Continue reading Create Great Pixel Art Emails
How To Write Emails That Actually Get Opened And Read
Simone SmithNovember 7, 2015 There is no shortage of email these days. And if you are a marketer, the chances are very high that your emails are in danger of landing in your recipient’s spam or junk folder. There are steps that you can take to minimize your emails ending up as junk, or just … Continue reading How To Write Emails That Actually Get Opened And Read
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