Michelle Van den BerghOctober 31, 2015 I am sure you have heard this many times: “never use a do-not-reply email address when sending an outbound email campaign.” I recently received the “do-not-reply” treatment when I took my mobile device to a large mobile service provider to have it fixed. They pride themselves on their service … Continue reading Close the Communication Loop on Your Email Campaigns
Brent PohlmanOctober 31, 2015 So many emails to unsubscribe from Over the last few weeks, I have really worked to clean up my professional email. Sadly, I am one of those people who signed up for subscriptions to various blogs and news services and read a few articles here and there but was overwhelmed by … Continue reading Subscribing to Emails – A Better Option
Ty RothsteinOctober 31, 2015 Someone just made a purchase on your site. Naturally, you send them a order confirmation email notifying (and hopefully thanking) them of their completed purchase. For some businesses, the customer experience ends there (sale made, done deal), but we’re about to show you how much money you are leaving on the … Continue reading 7+ Order Confirmation Emails to Skyrocket Sales
Isabel StewartOctober 31, 2015 Christmas may seem a while off, but as marketers, with campaigns to create, it’s drawing dangerously close. While it might be way too early to start opening advent calendars or even buying presents, it’s exactly the time to get your holiday marketing all wrapped up. The countdown to Christmas is the … Continue reading 5 Best Christmas Marketing Emails
Mike ParryOctober 30, 2015 Optimising or responsive email for mobile means more than making them mobile friendly. There is a range of possibilities to make your email win big on the small screen. One element that deserves extra attention in any superior mobile email is the navigation bar. In my previous article I went into … Continue reading Responsive Email Design Patterns: The Exotic Navigation
Sasha SeddonOctober 30, 2015 Getting ready for Halloween is fun but it can be hard work too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most Halloween prep, crafting an email that gives your subscriber goosebumps (in a good way), takes preparation and … Continue reading Fright School Friday: Email That Wins In The Halloween Inbox
Keith ReinhardtOctober 29, 2015 The undead that roam the earth at Halloween are kindergarteners compared with the terrors in your email address database. These frightful specimens can kill your email marketing program faster than you can yell “Trick or Treat!” Why? Because they siphon money away to find and fix them. They can get you … Continue reading The Terrors Lurking in Your Email Database
Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation. Steve Dille on October 28, 2015 It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware engagement that’s tailored and … Continue reading Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
Luana SpinettiOctober 27, 2015 Photo Credit: Danard Vincente (cc) In a world that becomes more and more aware of email spam, growing your email marketing list and sending out personalized email is as challenging as ever. Country laws prevent marketers to clutter their recipients’ inboxes and often the simple act of sending a commercial email … Continue reading 7 Ways To Grow Your Email Marketing List
Personal Branding BlogOctober 9, 2015 Where do you get your best ideas? How do you find the time to work on them? Is there a place you go to find your Flow? Flow is Happiness Getting in the flow is a good thing and something everyone should strive for as often as possible. Life will … Continue reading Where Do You Get in the Flow?
