by Gail Graham November 22, 2015 Follow @GailGrahamUCNovember 22, 2015 I have a pet peeve. As a human being, regardless of my job, I want to feel respected and I admire sincere, polite behavior. Is that too much to ask? Increasingly, I have been besieged by vendors who want to do business with my team, … Continue reading What Really Bad Email Marketing Looks Like
Category Archives: Email Marketing
The Must-Send Days in Your Marketing Calendar [Infographic]
by Jake Jeffries November 21, 2015 Follow @TextMarketerLtdNovember 21, 2015 The marketers in your office will have been working overtime recently, well at least they should have been, as the marketing calendar has well and truly begun its countdown to those all important festive purchases. Black Friday is approaching fast, with Cyber Monday right behind it … Continue reading The Must-Send Days in Your Marketing Calendar [Infographic]
Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns. Amy Gesenhues on November 21, 2015 Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year. With so much up for grabs between now and the end … Continue reading Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
Essential Email Marketing Trends Predicted for 2016
by Adam Baetu November 21, 2015 Follow @emailmarnowNovember 21, 2015 We’ve seen some prolific developments in email marketing throughout 2015 – the rise of formatting for mobile devices, a move towards greater animation in emails, predictive intelligence and more video embedment, and that’s just for starters. But as they say, out with the old and … Continue reading Essential Email Marketing Trends Predicted for 2016
Personalization Drives Email Marketing to New Heights
by Jonathan Yefet November 17, 2015 Follow @DirectIQNovember 17, 2015 While the effectiveness of email marketing cannot be challenged – as it’s constantly voted the best marketing channel – personalization is also becoming an essential strategy that cannot be ignored. The folks at VentureBeat recently ran a really awesome study into the effects of personalization … Continue reading Personalization Drives Email Marketing to New Heights
The 4 Worst Things You’ll Do In An Email Marketing Campaign
by Barbara McKinney November 16, 2015November 16, 2015 As one of many important lead generation channels, email is every business’ best friend. Notwithstanding its function to develop buyer awareness, a simple email composed with clarity and directness in mind is enough to drag potential clients to the sales pipeline. But the act of composing an … Continue reading The 4 Worst Things You’ll Do In An Email Marketing Campaign
7 Tips for Getting Started with Email Marketing on the Right Track
by Annaliese Henwood November 16, 2015 Follow @MktgInnovatorNovember 16, 2015 You have a blog or newsletter. You want to start an email marketing campaign but don’t want to waste your efforts or resources. When you start using email marketing for your blog or business, you need to stay on the right track from the very … Continue reading 7 Tips for Getting Started with Email Marketing on the Right Track
The Best Tips You’ll Ever Hear for Email Marketing
by Bethany Jurns November 15, 2015November 15, 2015 Last year, the Radicati group conducted a study that found that an average business email user sends and receives over 120 emails a day, a number they predict will only grow over the next few years. With all of those emails going back and forth, how can … Continue reading The Best Tips You’ll Ever Hear for Email Marketing
8 Tips for Writing an Effective Welcome Email
by Chelsea Alves November 14, 2015November 14, 2015 A welcome email is one of the most important aspects of email marketing. Your welcome email sets the tone for the relationship you plan to build with your new supporters and helps engage them in your mission. And when done correctly, a welcome email makes recipients feel … Continue reading 8 Tips for Writing an Effective Welcome Email
4 Approaches for Writing Effective Lead Nurture Emails
by Tali Chen November 13, 2015November 13, 2015 Writing effective lead nurture emails is as much craft as it is art, and as with any craft, the key to doing it better is repeatedly doing it. And again, and again. There’s a reason why we’re seeing above average email response rates in virtually all our … Continue reading 4 Approaches for Writing Effective Lead Nurture Emails
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