by Angela Hausman, PhD December 12, 2015 Follow @MarketingLetterDecember 12, 2015 According the Entrepreneur, the average person gets 121 emails a day — much of it promotional email. Today’s email marketing ninja needs to break through this clutter to ensure emails get opened, read, and clicked. Many folks, especially business executives gave up trying to … Continue reading Becoming An Email Marketing Ninja
by Megan Smith December 11, 2015December 11, 2015 It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist on Spotify! While this is obviously one of the most exciting things about December, cue Mariah, this time of year also means that holiday email campaigns are … Continue reading 3 Grinch Approved Emails for the Holidays
by David Wilson December 10, 2015December 10, 2015 The argument against rich HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now that rich HTML email is a viable option, is it always the most effective approach for your … Continue reading When is Less More? Plain Text vs. HTML Emails
by Rick Whittington December 8, 2015 Follow @rickwhittingtonDecember 8, 2015 For B2B companies that want to produce more sales and engagement, effective email marketing campaigns can offer a platform for success. Purchasing email lists offers a much faster alternative to gradually building a list over time. But finding an email list that’s clean and open … Continue reading Purchasing Email Lists For Your Business? Here’s How To Increase Your Responses
by Adam Baetu December 7, 2015 Follow @emailmarnowDecember 7, 2015 Every email marketing professional has a code of best practice to work from, a set of rules and basic guidelines that apply to most campaigns. However, while some of these form the backbone of functional, professional marketing emails and are absolutely essential, you should never … Continue reading Is the ‘View in Browser’ Link at the Top of Emails Now Redundant?
by Erin Sagin December 7, 2015December 7, 2015 During my tenure on the Customer Success Team here at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was that each member of each team was working in a silo. The paid media guy was responsible for paid media. … Continue reading How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)
by Miranda Paquet December 5, 2015December 5, 2015 Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send. Could an email ever be that good? For Sarah Waters, brand director of Treat Cupcake Bar, email … Continue reading 4 Ways to Make Customers Crave Your Emails
by Brent Pohlman December 4, 2015 Follow @brentpohlmanDecember 4, 2015 As I look at 2016, I really see a bigger need to break through all of the noise of information that surrounds us. It is a daunting task to find new ways to keep our company information fresh in the eyes and minds of … Continue reading Get the Word Out!
by Brooke B. Sellas December 2, 2015 Follow @madSMscientistDecember 2, 2015 In an effort to bring more sanity to 2016, I’ve been unsubscribing from newsletters like a son-of-a-gun. I’m an information hoarder, so if I think something has incredible value I’ll give it a whirl (hence the mass exodus from my inbox at the end … Continue reading Here’s Why Your Sign-Up Forms Suck
by Ryan Pinkham December 3, 2015 Follow @RyanPinkhamDecember 3, 2015 Let’s face it. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. Hopefully you’ve prepared your store or office to make sure you’re providing the best experience to customers. But what about your marketing? A tool like … Continue reading 15 Last-Minute Holiday Email Ideas to End 2015 with a Bang
