by Deanna Zaucha December 31, 2015 Follow @deannazauchaDecember 31, 2015 Only 34% of marketers use Twitter to successfully generate leads.” – Hubspot You’ve already read the top tips for posting on Twitter, how to fully utilize a Twitter header photo, and what it takes to prolong the half-life of your tweets to improve engagement on … Continue reading 12 Twitter Stats to Help Your Small Business Get More Conversions [Infographic]
by VerticalResponse December 17, 2015 Follow @VR4SmallBizDecember 17, 2015 Even the most capable, expert-at-their-business small business owner can feel like a rube when it comes to getting creative with email marketing ideas. Yet great email ideas get clicks, engage customers and can boost sales — so you know you need to send out as many winners … Continue reading 12 Months of Inspiration for Engaging with Your Email Subscribers
by Rachel Moore December 16, 2015December 16, 2015 Done right, email can be one of the best ways to re-connect with prospects who are dragging their feet through the buying process, you’re hoping to attract back to your site, or you just want to keep in touch with. Done even just a bit haphazardly, email … Continue reading 6 Email Marketing Campaigns That Are Probably Better Than Yours
by Jaymin Bhuptani December 15, 2015 Follow @emailmonksDecember 15, 2015 The journey of an email marketer towards successful email campaigns is quite bumpy. The misery of dealing with multiple email clients, the need for responsive emails for smartphones, and the rise in mime multipart message after the launch of wearables, are precisely few anomalies. And, … Continue reading Solutions to the Top 10 Email Marketing Questions [Infographic]
by BusinessVibes December 14, 2015 Follow @businessvibesDecember 14, 2015 What started out as a photo-sharing app for social networking has now quickly become one of the most powerful brand-building tools available and used by many different businesses. Many restaurants and retailers like travel agents are successfully using Instagram marketing and if you are a business … Continue reading Brand Building Tools: Why Your Small Business Startup Needs to Use Instagram
By Rohan Ayyar December 14th, 2015 Email is one of the oldest forms of digital marketing and continues to be arguably the most effective. With a bit of analysis and automation, you can time your emails to target audiences when they’re at their receptive best. The time of day and the day of the … Continue reading The Right Time To Send Emails At Every Step Of The Funnel: Timing Is Everything
by Jenny Prikockis December 13, 2015December 13, 2015 Most people’s email inboxes are packed with notices about upcoming promotions and weekly newsletters, among all of the other social and corporate communications that take priority. And with average open rates as low as 10% in some industries, the subject line is incrementally responsible for permeating the … Continue reading 5 Email Subject Lines That Killed the Sale
by Heather R. Morgan December 12, 2015 Follow @HeatherReyhanDecember 12, 2015 How much should you personalize your sales emails? Sending mass generic emails with zero personalization won’t get you many responses, but writing every email one at a time isn’t very scalable or cost-effective either. So how much personalization is enough? The truth is, there’s … Continue reading The Cost of Personalizing Your Sales Emails
by Larry Alton December 12, 2015 Follow @larryalton3December 12, 2015 Even though these days, the use of email is less widespread among businesses than it was in the past, it remains a highly lucrative marketing tool. Email especially works for companies that are looking to raise awareness of their brand. Businesses of all types continually … Continue reading Email Marketing Dos and Don’ts for Startups
by Jeremy Taylor December 12, 2015 Follow @JezTaylorUKDecember 12, 2015 If Christmas is magic, the build-up is manic. You could definitely be forgiven if you currently feel like you are spread as thinly as bread sauce on Boxing Day. But that doesn’t mean your marketing has to suffer. Here are ten, easy-to-integrate tips that will … Continue reading 10 Christmas Email Marketing Tips for Your Small Business
