Category Archives: Email Marketing

List With a Twist: 50 Creative Tips for Gathering Customer Emails

by VerticalResponse December 29, 2015 Follow @VR4SmallBizDecember 29, 2015 If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. “It gives you the opportunity … Continue reading List With a Twist: 50 Creative Tips for Gathering Customer Emails

Why Marketers Need To Move From Email Reactivation To Continued Addressability

Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways. Jose Cebrian on December 21, 2015 One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For … Continue reading Why Marketers Need To Move From Email Reactivation To Continued Addressability

Crafting Outreach Emails

by Erik Krass December 20, 2015December 20, 2015 One of my main responsibilities as a digital PR coordinator is communicating with individuals, organizations, and business owners in the hopes that they’ll post a link on their websites that connects to our clients’ websites. I start the week every month spending a half hour or more … Continue reading Crafting Outreach Emails

4 Things That Will Guarantee Your Emails Don’t Get Opened

by Amanda Clark December 19, 2015 Follow @GrammarChicIncDecember 19, 2015 Email marketing can pay off big time—but only if you do it right. And obviously, if you’re spending a lot of money on emails but not getting any of them opened by your target audience—if those emails go directly from inboxes to trashcans, contents unseen—then … Continue reading 4 Things That Will Guarantee Your Emails Don’t Get Opened

Ask An Email Marketer: How Do I Leverage This Busy Season To Build Up My Contact List?

by Denise Chan December 18, 2015 Follow @https://twitter.com/mailjetDecember 18, 2015 From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design and more through our Holiday Email Toolkit. Each week, we’ll draw one question to feature on the blog.  Another great point to be thinking about during … Continue reading Ask An Email Marketer: How Do I Leverage This Busy Season To Build Up My Contact List?