by VerticalResponse December 29, 2015 Follow @VR4SmallBizDecember 29, 2015 If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. “It gives you the opportunity … Continue reading List With a Twist: 50 Creative Tips for Gathering Customer Emails
Category Archives: Email Marketing
Working 7 Popular New Year’s Resolutions Into Email Marketing
by Ben Smith December 27, 2015December 27, 2015 The new year is fast approaching, which means billions of people are going to be buying into the whole “new year, new me” stuff that usually ends with “new year, same me from last year.” Still, people are making their lists of resolutions. Safe money is that … Continue reading Working 7 Popular New Year’s Resolutions Into Email Marketing
3 Key Email Marketing Tactics That Include Video
by Anish Patel December 22, 2015 Follow @JoinRevolutionDecember 22, 2015 In a recent study by GetResponse of nearly one billion emails, those containing video had a whopping 96% higher click-through rate than those without video. Video is powerful and memorable, so why aren’t more marketers including it in their email marketing campaigns? It’s no secret … Continue reading 3 Key Email Marketing Tactics That Include Video
Why Marketers Need To Move From Email Reactivation To Continued Addressability
Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways. Jose Cebrian on December 21, 2015 One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For … Continue reading Why Marketers Need To Move From Email Reactivation To Continued Addressability
Crafting Outreach Emails
by Erik Krass December 20, 2015December 20, 2015 One of my main responsibilities as a digital PR coordinator is communicating with individuals, organizations, and business owners in the hopes that they’ll post a link on their websites that connects to our clients’ websites. I start the week every month spending a half hour or more … Continue reading Crafting Outreach Emails
Spam Emails vs. Email Marketing: Know the Difference
by Katharina Cavano December 20, 2015December 20, 2015 Raise your hand if half of your inbox is flooded throughout the day with emails that mainly get sent straight to the trash. Everyone? Yeah, we thought so… But, can you tell the difference between spam emails and email marketing? Sometimes, the difference is more subtle than … Continue reading Spam Emails vs. Email Marketing: Know the Difference
4 Things That Will Guarantee Your Emails Don’t Get Opened
by Amanda Clark December 19, 2015 Follow @GrammarChicIncDecember 19, 2015 Email marketing can pay off big time—but only if you do it right. And obviously, if you’re spending a lot of money on emails but not getting any of them opened by your target audience—if those emails go directly from inboxes to trashcans, contents unseen—then … Continue reading 4 Things That Will Guarantee Your Emails Don’t Get Opened
The 10 Top Tactics for Email Marketing Success
by James Lucas December 18, 2015December 18, 2015 We talk a lot about strategy on our blog, but there are everyday tactics that can give you instant success. Here are 10 tactics for email marketing success. Time of day How often are you asked what’s the best time to send an email campaign? Probably loads … Continue reading The 10 Top Tactics for Email Marketing Success
New Year, New Email Program
by Rupert Adam December 18, 2015 Follow @emailcenterDecember 18, 2015 2016 is just around the corner and while most marketers are busy with getting Christmas out of the way, it won’t be long until we need to implement our new strategies for 2016. Where to start? It’s easy to put things off because we don’t … Continue reading New Year, New Email Program
Ask An Email Marketer: How Do I Leverage This Busy Season To Build Up My Contact List?
by Denise Chan December 18, 2015 Follow @https://twitter.com/mailjetDecember 18, 2015 From now through the end of 2015, we’ll be collecting your most burning email questions on strategy, deliverability, design and more through our Holiday Email Toolkit. Each week, we’ll draw one question to feature on the blog. Another great point to be thinking about during … Continue reading Ask An Email Marketer: How Do I Leverage This Busy Season To Build Up My Contact List?