by Suzanne Stock April 18, 2016 Follow @https://twitter.com/marketscanApril 18, 2016 In 2013, there were over 100 billion business emails sent and received every day across the world. By the end of 2017, this figure is expected to have risen to over 132 billion (The Radicati Group). Within the business sphere, email is the predominant form … Continue reading 5 Tips for Sending Effective Business Emails
Category Archives: Email Marketing
7 Marketing Ideas with Transactional Emails
by Chris Coleman April 18, 2016April 18, 2016 Transactional emails, they sound like something you receive after a purchase is made. And that’s correct, but transactional emails are so much more than that. You can also receive one of these emails when signing up for a new account, when you need your password reset after … Continue reading 7 Marketing Ideas with Transactional Emails
Never Forget the Email Marketing Basics
by Ross Barnard April 15, 2016April 15, 2016 But in the head-long rush to incorporate the latest techniques into your digital marketing, there’s the real danger of forgetting the simple stuff. The essential ingredients it takes to create the perfect email marketing campaign. Here’s are some of the essentials to help provide you with a … Continue reading Never Forget the Email Marketing Basics
The 3 Biggest Challenges in Email Marketing, and How to Solve Them
by Ian Roderick April 13, 2016 Follow @newsletter2go_April 13, 2016 The goal of every email marketer needs to be sending emails that people will love. This seems obvious, but I’ve seen too many marketers thinking along the lines of “all of my customers need to see this product, no matter what!” instead of “what does … Continue reading The 3 Biggest Challenges in Email Marketing, and How to Solve Them
How to Set Email Marketing Benchmarks
by Miranda Paquet April 13, 2016April 13, 2016 How confident are you that email marketing is working for your business? While there can be no doubt that email marketing is one of the most powerful marketing channels around, without clear email marketing benchmarks you may not feel as confident as you’d like. Let’s look at … Continue reading How to Set Email Marketing Benchmarks
Email is Among the Most Effective Affordable Marketing Services
by Steve Hamm April 13, 2016 Follow @maasprosrduApril 13, 2016 Entrepreneurs and new start-ups rely on affordable marketing services to grow their businesses without dedicating too much of the advertising budget to promotions. Did you know that email marketing excels at attracting new customers, keeping current ones loyal and saving you money in the process? … Continue reading Email is Among the Most Effective Affordable Marketing Services
Email Marketing – A Great Way To Gain More Clients
by Shai Alfandary April 12, 2016April 12, 2016 When most people think of email marketing, they think of unwanted and irritating spam messages to be deleted. What most don’t realize is that there’s a right and wrong approach to email marketing; the right approach will make it into a very effective promotional tool. By building … Continue reading Email Marketing – A Great Way To Gain More Clients
How to Lower Your Churn Rate With Email Automation
by Thomas Hajdukowicz April 11, 2016April 11, 2016 Churn rate, or attrition rate, is a marketing concept measuring the average customer lifetime or your average revenue loss. The churn rate is a closely monitored by data-driven marketers. This is becoming more relevant as digital companies start adopting a SaaS model and every paying customer gains … Continue reading How to Lower Your Churn Rate With Email Automation
Email Marketing Can Give Small Businesses a Boost
by David Kiger April 8, 2016 Follow @davidkigerApril 8, 2016 Small businesses that are just getting off the ground likely won’t have large marketing budgets. Advertising campaigns and billboards are probably well down the road. But email marketing can be an effective and inexpensive way for small business owners to spread the word about what … Continue reading Email Marketing Can Give Small Businesses a Boost
Why Email is a Powerful Tool in Omnichannel Retail
by Ross Barnard April 8, 2016April 8, 2016 As a marketer, it can help you become faster and smarter, by enabling you to automate the many time-consuming yet essential day-to-day outputs. For customers, email marketing automation is designed to give them the ultra-personal experience they expect from today’s brands. Customer experience (CX) is a very … Continue reading Why Email is a Powerful Tool in Omnichannel Retail
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