by Nicola Faulkner June 2, 2016June 2, 2016 We’ve previously talked about the different email campaign ideas to help you develop your overall email marketing strategy, and this included targeted birthday emails. Birthday emails are one of the most effective email marketing campaigns you can send and are often a quick win for businesses with … Continue reading Nurturing Your Customers With Birthday Emails
by Larisa Bedgood May 29, 2016 Follow @https://twitter.com/DataMentorsMay 29, 2016 Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. StrongView recently surveyed email marketers about their email … Continue reading 3 Ways to Optimize Retail Marketing Emails [Infographic]
by Mike Parry May 28, 2016May 28, 2016 Messaging channels, both niche and mainstream will come and go and social networks, whilst making improvements with targeted advertising, are places most of us go to interact with friends. Email, on the other hand, is where our attention is more focused and a significant portion of our … Continue reading What Next For Email Marketing?
by Nashaat Quadri May 27, 2016May 27, 2016 Email marketing is one of the most effective forms of digital marketing. It offers you tremendous reach beside giving you total control in terms of customization, frequency and campaign objectives. However, it’s felt that marketers struggle with email marketing, which happens largely because there are more odds … Continue reading 18 Awesome Tips to Revolutionize Your Email Marketing Campaign
by Alessandra Ceresa May 26, 2016 Follow @MissAleCristinaMay 26, 2016 How to not be a Spammer in 8 steps Listen, nobody with a legitimate business wants to be a spammer. We spend days on end creating the perfect email content, subject lines, and more. Yet, somehow, some of our emails just don’t land in the … Continue reading Don’t Be a Spammer…Here’s How.
With Father’s Day fast approaching, are you ready to deliver an effective email campaign? Columnist Jason Warnock offers some tips on how to resonate with shoppers and make the most of the June 19 holiday. Jason Warnock on May 24, 2016 Holiday-themed email campaigns can be serious revenue drivers for consumer brands. With Father’s … Continue reading Making Father’s Day count: How-to tips for email marketers
by Mary Lister May 20, 2016May 20, 2016 The first thing I do in the morning is check my email. I’m looking for urgent work alerts, general family news, but mostly I’m deleting the insane amount of promotion mailings that flood my inbox overnight. By the time I arrive at work, I have another batch … Continue reading Segmentation Strategies for Super-Targeted Email Marketing
by Elaine Fogel May 18, 2016 Follow @Elaine_FogelMay 18, 2016 Image: Pixabay If you want e-mail subscribers to have a positive brand experience with your organization, don’t tick them off when they unsubscribe! They may still want to do business with you but, for some reason, they don’t want to receive your emails or newsletters. … Continue reading How Easy or Frustrating Is Your Unsubscribe Process?
by Shane Barker May 13, 2016 Follow @shane_barkerMay 13, 2016 Mailigen recently reported that email is considered the most effective digital marketing channel by 54% of marketers. The report also showed that 89% of marketers primarily use email marketing for lead generation. This data disproves those who claim that “email marketing is dead.” However, many … Continue reading 7 Terrible Email Marketing Mistakes You Should Avoid
By Lior Levin May 11th, 2016 In August 2015 Google was awarded a patent that would enable it to take metrics from its email services, most prominently Gmail, and use information gathered from its spam filters to improve its web search results. The idea in the patent is fairly straightforward. Google, through Gmail, already scans incoming … Continue reading Can Email Marketing Impact Organic Rankings
