Caitlin Johnson — March 1, 2017 — March 1, 2017 An email autoresponder sequence or series helps you automate your email marketing campaign while at the same time, nurturing your leads and making more conversions. Building an effective email autoresponder sequence is a powerful tactic that makes our lives as marketers much, much easier. Setting … Continue reading 6 Steps to Building an Effective Email Autoresponder Sequence
Nicola Faulkner — February 25, 2017 — February 25, 2017 Can you believe Easter is only seven weeks away? Now is the time to start pulling your email campaigns together, especially if you want to fulfil bookings and maximise revenue over the busy school holiday and bank holiday weekend. Don’t leave the creation of your … Continue reading Easter Themed Emails for Design Inspiration
Dave Charest — February 22, 2017 Follow @DaveCharest— February 22, 2017 When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re trying to drive action without being too pushy and turning your subscribers … Continue reading How to Write a Persuasive Marketing Email
In the age of misinformation, email marketers need to get their facts straight. Columnist Chad White debunks 5 dubious and commonly accepted claims about email marketing best practices. Chad White on February 21, 2017 As a former journalist, longtime researcher and American, I’m profoundly troubled by our national struggles with the value of science, the … Continue reading Are you buying #AlternativeEmailFacts as truth?
Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance — and are enhanced by — your other digital marketing activities. James Green on February 20, 2017 Thanks to the power of the internet, digital marketers today have access to unprecedented amounts of consumer data. Unfortunately, many businesses … Continue reading Turn your email challenges into opportunities to get more personal
Shivam Trika — February 17, 2017 Follow @ShivamTrika— February 17, 2017 Have you ever considered reaching out to influencers to win more exposure and sales? If you have not considered it yet, seriously, you should. Why?Because it is hands down the easiest way to bring new eyes to your work.All it takes is creating awesome … Continue reading Find Anyone’s Email Address On-The-Spot
Beth Corby — February 17, 2017 — February 17, 2017 When I think email, I think emeh. When I think about email marketing, well, I guess I get a little more excited. I guess. Subject lines, open rates, preview text, unsubscribes, dayparting, segmentation. These are the steady drumbeats of much of retail marketing. Thankfully, a … Continue reading Essential Referral Emails: Part 1 – The Share Email
Karen Repoli — February 14, 2017 Follow @karenrepoli— February 14, 2017 Is email marketing history? Here is what the thought leaders say: “Not all email marketing is dead – only email considered “noise on the line,” boring email and spam. What is alive and well is smart email marketing.” Aaron Agius in Entrepreneur.com. “Email marketing … Continue reading Email Marketing: Dead or Alive?
The Email Edge: Debunking The Click Myths by Ray Schultz, Columnist, February 13, 2017 Fewer than one in ten marketers believe their emails are relevant to customers, a UK DMA survey shows. And two in five say that some of them are. That doesn’t show much confidence. Are U.S. marketers any more secure in their … Continue reading The Email Edge: Debunking The Click Myths
Kristen Dunleavy — February 4, 2017 Follow @KristenWritesIt— February 4, 2017 It happens to all of us from time to time. We want to get a new message out ASAP, but despite our intense brainstorming, the ideas simply aren’t there. No worries! Chances are pretty good that the solution to our dilemma is right at … Continue reading 10 Ways to Repurpose Your Content for Email Marketing
