Email marketing certainly isn’t getting any easier. What with filtering, spam identification and priority inboxes it’s harder than ever to get your message to your contacts. However, email continues to be a key driver of conversion for Brightfire’s clients. That’s why we are delighted that Hubspot have launched a number of enhancements to their email … Continue reading Hubspot Email Tool Enhancements to Make Your Emails More Effective!
With 60% of emails being opened on mobile devices, we all want as many people as possible to tap links and visit our websites. So, what can you do to encourage people to get tapping? Email design is key and should be all about clear communication. Your message should be both precise and concise in … Continue reading Tapping Potential – Email Click Through Rates
Mobile’s early boosters bragged that apps would make traditional email obsolete. Why mess with rendering, spam and deliverability hassles when you could just push messages right to your customers’ phones? We all know how that played out. Users don’t always open all of the apps they download, and often dump unused ones to make space … Continue reading Using Email To Promote Mobile App Usage
Fact of life in the email marketing world: You must honor the opt-out. How you do this is typically representative of your brand voice — or at minimum, the freedom your CMO has given you with brand humor. Our research still indicates trends in annual list churn at just over 3% per month, very similar … Continue reading The Perfect Opt-Out
When you’re running a small business, you want to use every outlet available for marketing that you can. Doing this provides you with a number of ways to reach your customers, because they’re all unique. Some of your clients use email why others couldn’t tell you the last time they opened their inbox. While many … Continue reading The Secret of SMS Marketing
Revenue generated through online sales could reach $370 billion by 2017 — up from $291 billion this year, per Forrester Research — but many top brands don’t have the skills or the technology to greet consumers with a personal, digital marketing experience. The biggest problem involves a lack of tools to analyze data to personalize … Continue reading Your Daily Search Tips To Personalize Emails
Three of the most important trends in email marketing right now are personalization, triggered messaging, and rendering techniques. These were the trends that we led off with in our annual Best of the Email Swipe File report this year, and reader reaction has confirmed that we were on the right track. Since releasing the report, … Continue reading The Common Thread
I remember my school teacher telling me that I had a talent for writing and was able to craft a good story. But I ignored her gentle advice to follow it further. I either was too young and foolish or I didn’t believe her. Maybe both. For a long time that promise and purpose lay … Continue reading Is the Art of Writing Dying?
There’s a lot more to email marketing than meets the eye. And while it’s true great content is critical, it takes much more than a powerful message to generate strong results. And if you don’t follow best practices, you might risk alienating your customers and prospects indefinitely. So before you get started on your next … Continue reading 5 Things Entrepreneurs Need to Know Now About Email Marketing
Once-upon-a-time personalisation for an email marketing campaign consisted of “Dear [First Name]” but with more and more companies now sending regular email updates to their consumers, this is no longer enough. Usability studies have found that the inbox is an even tougher environment than the Internet when it comes to consumers skimming over content and … Continue reading Why Personalisation and Dynamic Content is Key to Email Marketing Strategies
