Karen Kowal has dedicated her life to relieving pain, stress, and tension in others. In 1995, Karen left her successful nursing career to pursue her own business, Mother Earth Pillows, where she manufactures all-natural therapeutic pillows. In two decades, Mother Earth Pillows has grown from a passion project to an international company with loyal customers … Continue reading A Pain-Free Approach for Reaching the Right People with Email
Email marketers know the numbers — how many people are opening their email on their phone, how fast this number is growing — and they are trying to adapt. As one example of this adaptation, the Wall Street Journal reported in July that mobile advertising spend this year will surpass the spend on newspapers and … Continue reading Pocket Change: How Mobile Is Changing Email
A successful shopping experience isn’t just one where you find exactly what you wanted. Dedicated shoppers know it’s also serendipity, such as discovering a tasty gourmet ravioli on your way to pick up a 25-pack of paper towels. Sending the most relevant offers to customers is important. So is using email to introduce products to … Continue reading Email As Discovery Tool? Try It, You’ll Like It!
Personalisation has been a buzzword in sales, marketing and customer service circles for many years. Get it right and you will improve loyalty, advocacy and sales, but the problem is that personalisation, or behavioural merchandising as it is also often known, is very easy to get badly wrong. Most SME websites just don’t have enough … Continue reading Why Your Customers Really Don’t Like ‘We Thought You Might Like’
Animated GIFs have been picking up in popularity among email marketers. In an interview with Direct Marketing News, Matt Caldwell, VP of creative for at Yesmail Interactive, said that this tool works best when it helps to better explain a product that the marketer is trying to create or as a way to stand out. … Continue reading GIFs Help Email Marketers Explain Products Better
Subscriber attrition is a contentious topic among email marketers. Most folks fall into one of two very distinct camps: The Just-In-Case Crew. This faction wants to keep mailing lists large and opt-out rates low, even if conversion rates are modest. The Lean Marketing Machine. This group is eager to shed dead weight and target a … Continue reading Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options
Inbound websites need to be structured a specific way. Inbound marketing is a science and that science needs to be applied to your entire website. It’s a big picture kind of thing. You want your website to engage with users like the kind of engagement they would have if they set their foot into a … Continue reading Critiquing Your Site to Make Sure it’s Inbound Marketing Ready
A great way to build, and sustain, strong relationships with your customers is through emailing. Not only is email marketing one of the most direct forms of communication with your customers, it is also an essential part of the inbound marketing methodology. Emailing potential leads can assist in converting those leads into customers, and delighting … Continue reading 7 Insightful Email Marketing Stats for Small Businesses [Infographic]
Timing is everything. Just as it goes for comedy, so it goes for marketing too. Right place, right time, right consumer in the right frame of mind – this is the key to any successful marketing strategy. Here, we explore the timing trends and tips that will help you get a leg up on your … Continue reading Why Timing is Everything For Your Marketing Campaigns
Do you have a big contact database that may or may not include actual, qualified leads? If you do, you’re not alone. Every year 25% of contact databases will expire and many will do nothing to clean out this list. Instead, marketers send email after email to this database because they believe the more people … Continue reading How to Use Lead Nurturing to Re-Engage Your Contact List
