By Paula Chiocchi, Published November 10, 2014 It’s no secret that low email open rates represent a setback to marketers any way you slice them. For your customers, a full inbox can also be infuriating – a long string of unopened emails are never a welcome sight. Here’s what you can do to help you … Continue reading 4 Essential Ways to Maximize Your Email Open Rates
Category Archives: Email Marketing
How You Answer This ‘Warm-up’ Question May Leave You ‘Out-in-the-Cold’
By Personal Branding Blog, Published November 9, 2014 At the beginning of virtually any job interview you will undoubtedly be asked what are commonly referred to as “warm-up” questions. For example, you might be asked, “Tell me why you think you might be the person for this job?” Or perhaps one like this: “Describe for … Continue reading How You Answer This ‘Warm-up’ Question May Leave You ‘Out-in-the-Cold’
Email Marketing: How To Get Seen And Be Read
By Dan Schawbel, Published November 9, 2014 For email marketing, which is more important – the subject line or the from line? Statistically, it’s the from line. And, I agree. We will scroll past, close, and even delete other emails (or even status updates) that get in the way of the people we’re interested in … Continue reading Email Marketing: How To Get Seen And Be Read
4 Essential Emails You Should Send To Engage New Contacts
By Lisa Furgison, Published November 8, 2014 Getting new email contacts is exciting. That list of new names you’ve grown has a lot of promise in it, that is, if you make the right moves. New contacts can turn into loyal subscribers or frequent customers down the road. To make that a reality, you want to send … Continue reading 4 Essential Emails You Should Send To Engage New Contacts
What Should I Learn From My Inbound Marketing Agency
By Carly Murphy, Published November 7, 2014 Are you working with an inbound marketing agency? What have you learned from them thus far? If you’re drawing a blank on the last question, think harder as you should be learning quite a bit. While inbound marketing agencies are there to implement your inbound marketing efforts and … Continue reading What Should I Learn From My Inbound Marketing Agency
Finding the Right Media Contacts – It’s Not as Difficult as You Think
By Debbie Leven, Published November 6, 2014 Are you keen to get more media visibility but struggling because you just don’t have the media contacts? I hear that a lot and it can be frustrating, particularly if you’ve tried before and not got results or you simply feel overwhelmed about the thought of getting started. … Continue reading Finding the Right Media Contacts – It’s Not as Difficult as You Think
Geeks, Rejoice! The Email Renaissance Has Arrived
by Jen Capstraw, November 06, 2014 Pop quiz, marketers! How do you feel about the new Inbox by Gmail? A. Annoyed. This is probably worse than Gmail tabs. B. Intrigued. What a fascinating opportunity. C. Confused. What’s Inbox? If you answered B, you’re in the right line of work. If you answered anything other than … Continue reading Geeks, Rejoice! The Email Renaissance Has Arrived
13 Experts on How To Promote Content Before Hitting Publish
By Henley Wing, Published November 5, 2014 Most people think content promotion is something you do after you’re done creating it. But the reality is that you need to plan your promotion right from the beginning. Seasoned entrepreneurs don’t build a product until they know how they plan to sell/market it. Likewise, seasoned content marketers … Continue reading 13 Experts on How To Promote Content Before Hitting Publish
Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged
By Andrew Sheridan, Published November 5, 2014 Email performance metrics are something that all markers should be measuring and reporting on. Any decent email marketing platform readily tracks these statistics for you in order to show you exactly how your email is performing. Email metrics are grouped into two categories: engagement and deliverability. Engagement metrics … Continue reading Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged
7 Tips To A Stellar Welcome Email
By Aaliyah Madadi, Published November 4, 2014 When a new subscriber comes along, you want to dazzle them. How? Greeting your new subscribers with a welcome email is the first step to impressing your new contacts. To help you create a stellar welcome email, we have a list of seven tips to follow: 1. Send … Continue reading 7 Tips To A Stellar Welcome Email
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