By Mike Parry, Published November 14, 2014 The talk is all about marketing automation nowadays. On a group of email geeks, or leading email proponents depending on your view, that I hang out in called Only Influencers, the question was asked this week; are email blasts dead? This led to an interesting debate which, to my … Continue reading Email Blasts Are Dead…
Category Archives: Email Marketing
How Content Marketing Can Establish the Brand Trust You Seek
By Frank Paterno, Published November 14, 2014 In today’s purchasing landscape, consumers are smarter than ever. They are more informed, more skeptical, more influenced by outside content, and less likely to fall into campaign traps. Marketers have come to rely on content to engage customers and prospects, establishing a brand trust that is vital to … Continue reading How Content Marketing Can Establish the Brand Trust You Seek
Planning To Send Holiday Emails? Read These Tips First!
By Rachel Chapdelaine, Published November 14, 2014 5 Tips For Designing Holiday Emails That Convert The holidays are just around the corner, and every marketer knows what that means. It’s officially email marketing season. Consumer spending on Black Friday alone exceeds 10 million dollars, and nearly half of consumers say holiday deals and savings drive their … Continue reading Planning To Send Holiday Emails? Read These Tips First!
3 Reasons You Should Be Using Video For B2B Lead Generation
By Sarah Greesonbach, Published November 13, 2014 When you engage a potential customer with video, you create a visual relationship with them. They’re able to get a sense for who you are, how you speak, and how you provide value to your customers. And when done correctly, it can do a better job of communicating … Continue reading 3 Reasons You Should Be Using Video For B2B Lead Generation
Email Becoming Tougher Game For Marketers Of Ill Repute
by George Bilbrey, November 12, 2014 Reputation matters more than ever. That’s the clearest takeaway from our most recent research into sender reputation and inbox placement. Looking at the entire mailstream segmented by IP reputation shows that messages from the top-ranked senders reach the inbox, while everyone else struggles or outright fails. Compared to past … Continue reading Email Becoming Tougher Game For Marketers Of Ill Repute
Email Marketing Tips To Learn From The Pros
By Mickie E Kennedy, Published November 12, 2014 Next to press releases, email marketing is one of the toughest things to get exactly right in PR. In fact, it’s safe to say many businesses out there have experienced painful growing pains while they figured it out. Many still struggle with it. Why? Because it’s very … Continue reading Email Marketing Tips To Learn From The Pros
4 Ways To Bring Inbound Marketing To Your Mobile App
By Annum Munir, Published November 12, 2014 The true story of the big, old, outbound marketing empire getting overthrown by the nimbler, humbler, and more helpful army of inbound marketers is the thing great Hollywood movies are made of. Okay fine, great books. The inbound marketing movement revolutionized how brands behave online. We moved away … Continue reading 4 Ways To Bring Inbound Marketing To Your Mobile App
What Do You Mean, ‘Email Marketers Need Not Apply’?
by Kara Trivunovic, November 11, 2014, It seems as if the marketing world has a new slogan. Once upon a time it was “email is dead,” but most have come around to believe that email definitely has a place within the marketing construct. But the new slogan seems to indicate that email marketers are … Continue reading What Do You Mean, ‘Email Marketers Need Not Apply’?
Prevent Chargebacks: Update Your Ecommerce Website Design
By Jessica Velasco, Published November 11, 2014 Chargebacks instigate profit-losses in nearly all businesses. They are especially prevalent with ecommerce transactions. Fortunately, many of these financial setbacks are preventable. One of the most beneficial tools for ecommerce chargeback prevention is a top-notch website design. A Brief Explanation of Chargebacks If you haven’t experienced a chargeback … Continue reading Prevent Chargebacks: Update Your Ecommerce Website Design
Stop Losing Online Customers To Your Competition
By Amanda Willigmann, Published November 10, 2014 We commonly hear from our auto dealership clients that they have trouble finding ways to get their happy customers to share their thoughts online. In addition to providing value for your SEO and AdWords campaigns, online reviews are important for encouraging new consumers to visit your dealership. More … Continue reading Stop Losing Online Customers To Your Competition
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