By Kim Stiglitz, Published November 4, 2014 I recently celebrated my birthday, and as an email and content marketer, I couldn’t wait to see what kind of birthday emails I’d receive from the various email lists I subscribe to. This year, I got a dozen different birthday emails from retailers, airlines, restaurants and even my … Continue reading Effective Birthday Emails That Light Up Our Inboxes
By Scott Barnett, Published November 3, 2014 There is a common misperception that I have recently observed. After talking with dozens of small business owners about their sales and marketing strategies, I’ve witnessed a reluctance for small business owners to follow up with prospective customers. The common reason is that they do not want to … Continue reading This Common Misperception is Costing You Money!
By Rachel Parker, Published November 2, 2014 As we get closer to Halloween 2014, things that go bump in the night captivate our imaginations … But there’s nothing fun about these five super-scary mistakes that can subject your carefully crafted e-newsletter to the same fate as that goober in every horror flick who says, “Hey … Continue reading These 5 Mistakes Are Killing Your E-Newsletters
By Denise Chan, Published November 1, 2014 We don’t have to tell you how important it is to have a design that is multi-device friendly – the numbers speak for themselves. Today, 65% of emails are first opened on a mobile device. And with 75% of readers highly likely to delete emails that are not … Continue reading 3 Tips on Making Your Email Design Responsive
By Martha Spelman, Published November 1, 2014 You get an email from a colleague: “I’m in a crunch…I need a referral to someone who can [design a website], [help with SEO], [act as an interim CFO], [be an expert witness], [advise on Sarbanes-Oxley], [build a web app], [sells the particular product I’m looking … Continue reading Need Help? How To Get And Give Referrals
By Adam Toporek, Published November 1, 2014 According to Help Scout, 94% of all online retailers provide email customer service. That means that a significant number of interactions with customers are made through email. CSI: Customer Service Investigator released some interesting findings in a survey this summer on the best ‘tone’ for email customer support. … Continue reading What Email Support Tone Do Customers Prefer?
By Simon Johnston, Published November 1, 2014 So, imagine the Internet went on strike. The World Wide Web downed tools and began negotiating for better pay and improved working conditions. The Internet compiled and lodged a list of grievances to be resolved before things could go back to operational normality. If this ever happened – … Continue reading Don’t Let Postal Strikes Affect Your Business, Consider Email Delivery Instead
By Justin Wong, Published November 1, 2014 Direct mail is one of the most effective ways of getting your marketing materials to your customers’ doorsteps. Direct mail is very similar to an online landing page in some respects; you want to provide enough information for the consumer to take the next step without losing interest … Continue reading 4 Best Practices For The Perfect Direct Mail Campaign
By Bridget Flanagan, Published November 1, 2014 I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as successful as possible, I want to share a few of my favorite marketing tools that … Continue reading 8 Tools Every Marketer Needs In 2015
By Liz O’Neill, Published November 1, 2014 Creating a steady stream of content that speaks to buyers and propels them toward purchase isn’t always easy. Even if you have processes in place for understanding the content topics that resonate with your audience, it can be hard to craft them in a highly engaging format. … Continue reading 10 Digital Marketing Templates for Lightning-Fast Execution
