Leo Strupczewski November 19, 2014 Gary Vaynerchuk, one of the biggest digital marketing big brains out there, likes to say that marketers ruin everything. What he’s saying is that a few of us find something new that works and the rest of us flock to it, use it entirely too much, and completely degrade its … Continue reading Two Ways Marketers Ruin Email Nurture Campaigns: How to Avoid Both
Category Archives: Email Marketing
The Psychology Of Colors And Images In Email Marketing
Macdara Bracken November 18, 2014 The Psychology Of Colors We’ve all heard that the color you paint a room can affect your mood. True, but this mood alteration is quite transient, so it may not be very beneficial over time. But color can be a great tool for the 20 seconds or so your contacts … Continue reading The Psychology Of Colors And Images In Email Marketing
The Ultimate Email Marketing Automation Christmas List
Andres Serrano November 19, 2014 The countdown to all the key dates and selling opportunities over the holiday selling season starts here. “Dear Santa, I know you’re kind of busy right now. And I know how you’re feeling, because things are getting pretty full-on here too! The holidays are our busiest sales window opportunity. But … Continue reading The Ultimate Email Marketing Automation Christmas List
Reactivation: How To Win Back Customers
by David Baker, November 17, 2014 Outside of new customer acquisition, reactivating customers can be the most frustrating and expensive exercise you ever take on, also providing some of the worst performance metrics you’ll ever see. While there’s been hundreds of articles written on the topic, here’s my slightly different take that hopefully will expand … Continue reading Reactivation: How To Win Back Customers
Start Your Naughty List Now
Nance Rosen November 17, 2014 How could it be coming on the end of the year? Where did this year go? Is that how you feel? Are you looking back and thinking where did you go wrong? Do you have a sense that this year could have been so much bigger for you? If you … Continue reading Start Your Naughty List Now
Christmas Marketing For Small Business
Elliot Simmonds November 16, 2014 It’s November, which predictably means two things. First, I’m being forced to sit through episodes of the X Factor whenever I’m at home, which inevitably means I spend more time in the office, and second: the Christmas email newsletters have begun. If you’re reading this in the U.S. then it … Continue reading Christmas Marketing For Small Business
25 Holiday Email Subject Lines That Shine
Kim Stiglitz November 15, 2014 The day after Halloween marked the official start of the holiday shopping season and since then, holiday-related emails have been arriving in our inboxes on a daily basis. Why are holiday emails seemingly being sent earlier and earlier each year? Christmas-themed and general winter holiday season emails have higher open rates … Continue reading 25 Holiday Email Subject Lines That Shine
Video Content – The New Black of Email Marketing
Colin Osing November 15, 204 As an email marketer, you are probably bombarded with studies and statistics that highlight the benefit of using video in your email campaigns. While it is interesting to look at numbers, it is also important to know why it makes sense from a behavioral perspective. To set the context let … Continue reading Video Content – The New Black of Email Marketing
7 Stupid Things People Say About Email Marketing
John W Hayes November 15, 2014 Despite the fact that email has been around a hell of a long time and it still delivers the best possible return on investment (ROI) of any marketing technique (online or offline), many people still don’t get it. I speak to business owners and marketers every day who are … Continue reading 7 Stupid Things People Say About Email Marketing
Why You Should Learn From Success, Not Failure
Jimmy Daly November 15, 2014 It’s a common misconception that people learn more from failure than success. But in fact, just the opposite is true. Here’s Basecamp co-founder Jason Fried’s thoughts on the Signal v. Noise blog: I don’t understand the cultural fascination with failure being the source of great lessons to be learned. What … Continue reading Why You Should Learn From Success, Not Failure
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