Jess Barron November 24, 2014 As I mentioned in a previous piece, my goal on the LIVESTRONG.COM content team is to have a constant presence in our reader’s lives, encouraging them to get and stay healthy. Email newsletters have been key to inspiring our readers to visit daily, and we’re not the only ones. Over … Continue reading 4 Ways To Write Irresistible Email Newsletters
Category Archives: Email Marketing
How to Create Hi-Res Retina Images for Email
Mike Parry November 22, 2014 While the world of email might be a a few years off from implementing something like SVG images there are a few tricks you can do to ensure you have high or at least higher quality images in your emails. The technique described here works best for small images, … Continue reading How to Create Hi-Res Retina Images for Email
Why Product Hunt’s Emails Are So Addictive
Jimmy Daly November 22, 2014 I’ve got a fever and the only prescription is more Product Hunt. If you aren’t familiar with Ryan Hoover’s addictive product discovery site, it’s time you check it out. Here’s how it works: Select users submit products like apps, books and startups The community votes and comments on them Each … Continue reading Why Product Hunt’s Emails Are So Addictive
Cut Through The Clutter: Make Your Email Marketing Stand Out This Holiday Season
Kim Speier November 22, 2014 It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash? Here are … Continue reading Cut Through The Clutter: Make Your Email Marketing Stand Out This Holiday Season
How To Effectively Gather Email Addresses For Paperless Adoption
Michele Karrlsson-Willis November 22, 2014 Getting customers to go paperless is a focus for many companies. It’s easy to ask customers to switch off their paper documents and receive electronic versions instead, but where is the best place to start? Companies today spend a lot of time and money developing eDocument solutions to reach their … Continue reading How To Effectively Gather Email Addresses For Paperless Adoption
Why You Should Let Your Inner Email Beauty Shine
Denise Chan November 21, 2014 We’re a week out from Black Friday, what some would consider the official start of the holiday season. You’ve likely received a few promotional emails in your inbox already: gift guides, holiday style ideas, recipes for dinner parties…I’ve gotten them too. For email marketers, the pressure is on to come … Continue reading Why You Should Let Your Inner Email Beauty Shine
Give Thanks To Your Customers — Here’s How
by Amanda Hinkle, November 21, 2014 For email marketers, the phrase “Thank You” may conjure up thoughts of post-purchase campaigns and the opportunity to upsell for an extra boost in incremental revenue. Sure, giving thanks when money is exchanged is appropriate and necessary, but there are also less direct – and just as valuable … Continue reading Give Thanks To Your Customers — Here’s How
How To Maximize The Potential Of The Email Channel
Kimberly Brandt November 20, 2014 Marketers hear it all the time: The end of email marketing is nigh . . . Consumers are so overwhelmed by their inboxes that marketing efforts there are falling on deaf ears . . . Email isn’t as effective as . . . yadda, yadda, yadda. But savvy marketers know … Continue reading How To Maximize The Potential Of The Email Channel
Giving Your Subscribers Inbox Love
Mike Parry November 19, 2014 An inbox is a personal space, when someone invites you to send them email they are inviting you into that personal space. You should take this into account every time you email your subscribers. They expect you to be sending them an email they will enjoy. Achieving what I call … Continue reading Giving Your Subscribers Inbox Love
How Simple Is Your Message? LinkedIn Is Too Complex
Graham Jones November 19, 2014 Simplicity of brand message is connected to company performance The chances are you have been to a business networking meeting and asked a newcomer “what do you do?” only to get some lengthy description of a wide range of services, leaving you none the wiser as to what their business … Continue reading How Simple Is Your Message? LinkedIn Is Too Complex
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