Rick Whittington December 7, 2014 Building an email marketing list is hard work, right? Look at almost any marketing blog on the web today and you’ll find countless tips to build your email list. The idea is that your company will somehow benefit from a larger list. What I’d contend, though, is that a … Continue reading Why You Should Welcome Email Unsubscribes
Want to take your trigger-based emails to the next level? Contributor Jason Warnock has some tips for utilizing weather events to drive sales. Jason Warnock on December 5, 2014 Real-time email campaigns triggered by events like the weather are among the most effective marketing strategies to drive click-through rates and increase sales. By sending … Continue reading 3 Key Ingredients For Growing Sales With Real-Time Email Weather Campaigns
Justin Tyrrell December 3, 2014 If ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December 25th incorporate all of the busiest online shopping day milestones of the year in terms of traffic and sales … Continue reading The 4 Customer Segments Email Marketers Must Target
Joy Ugi December 3, 2014 The ability to drive greater revenue through email marketing is always fundamentally dictated by the size of the email list you have on file. The math is simple – having more email addresses to mail to at the top of the funnel creates more opportunities to drive sales at the … Continue reading 4 Rules For Third-Party Email Acquisition Success
by Chad White , December 03, 2014 The holiday season is always in motion, as consumer behavior changes and retailers jockey to adjust to those changes and stand out. Retailers’ email marketing strategies also continue to shift, as an important part of their holiday strategy. Here are a couple of trends from Black Friday Week … Continue reading Black Friday Week Trends In Email Marketing
by Jack Loechner, November 27, 2014 According to the 2014 Publishers Survey Report from Lyris, engaging audiences with targeted and personalized email content is proven to create new revenue opportunities for publishers, but many are still struggling with even the basics of email marketing and digital messaging. To better understand the industry’s challenges and under-used opportunities, Lyris sponsored a survey … Continue reading Publishers Struggle With eMail Marketing
Contributor Steve Dille explores a classic example of how email marketing can drive prodigious growth. Steve Dille on November 26, 2014 Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s … Continue reading With Mobile Playing a Larger Role, Email Remains to Core to Groupon’s Marketing Strategy
Annie Zelm November 28, 2014 There are 1,648 messages piling up in my personal email inbox since the last time I checked. Which was…when? Two weeks ago? Okay, judging by the lingering Halloween-themed offers, it’s been almost a month. The reason I’m so terrible at remembering to check it is because that’s usually all … Continue reading 4 Secrets To Successful Holiday Emails
Benjamin Byrd November 27, 2014 Not in a position to get email automation up and running in time for the holiday selling window? A healthy shot of ‘manual’ email marketing will still do the trick. We’ve put together a list of must-send emails complete with inspiring examples. Follow this guide to save your marketing … Continue reading 5 Holiday Marketing Emails You Must Send This Year
Contributor Steve Dille explores a classic example of how email marketing can drive prodigious growth. Steve Dille on November 26, 2014 Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s examine … Continue reading Best Practice Pros: How Groupon Manages Its Email Programs
