by Jess Nelson, August 24, 2016 Branch, a linking platform for mobile app marketing, launched a new tool on Tuesday that connects email marketing directly to mobile applications for a faster, streamlined marketing experience. Branch has launched two new linking solutions for mobile marketers, Journeys and Deep Linked Email. Branch’s Journeys Web to App Marketing … Continue reading Deep-Linking Emails Offers Opportunity To Engage With Mobile Audiences
by Rosa LippardAugust 20, 2016 As the Summer’s now in full swing, some of us may have experienced a slowdown in our email marketing with people taking time off for their family, holidays or computer games (you know who you are). Instead of watching cat videos or daydreaming of the pub garden, here’s a few … Continue reading Email Marketing Management During the Holidays
August 2, 2016 Imagine receiving an email from your best friend. You’d open it right away because a) It’s from someone you know and b) There’s a good chance the email content is relevant to you (and maybe even includes some salacious gossip). That’s the basic idea behind personalization for email marketers. (Minus the gossip. … Continue reading Email Marketing Personalization 101
by Ritika PuriAugust 5, 2016 Let’s face it: the sales process can feel like a rabbit hole. When you’re staring at a computer screen, wondering whether or not to write “that” email, it’s easy to get lost in your imagination. Will your prospect think you’re too aggressive for following up too often or too soon? … Continue reading Craft a Brilliant Follow-Up Strategy with 3 Simple Metrics
by Kristen Dunleavy Follow @KristenWritesItAugust 13, 2016 The success of any email marketing campaign probably hinges more on one word than any other: deliverability. Your message simply cannot prompt action if the recipient doesn’t receive it. Which is why you want it to end up in the recipient’s inbox, not relegated to their junk or … Continue reading Email Deliverability Best Practices: Understanding Spam Filters
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 In email marketing, there are no vacation days. Even during the dog days of summer, there are plenty of opportunities for revenue-boosting seasonal campaigns. Use these ideas to take advantage of these August 2016 seasonal events and holidays in your next email campaign. August 2016’s biggest event: the … Continue reading August 2016 Email Campaign Ideas
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Humor and marketing are hardly strangers to each other. They were companions long before Volkswagen used the Beetle’s alleged buoyancy as a selling point in the 1960s and will be long after the recent blast-off to retirement on Mars of Dos Equis’ “most interesting man in the world.” … Continue reading 4 Questions to Ask Yourself Before Adding Humor to Your Email Content
August 3, 2016 Keeping your customers engaged and your brand top of mind is one of the great challenges marketers face today. The fact our smartphones allow brands to keep in constant contact with us is also the reason it can be difficult to be heard above the noise of other messages. Add in the … Continue reading Recommended Reading – How to Make Emails More Useful
August 2, 2016 So, are you a Level 5 Pokémon trainer yet? Got a Pikachu or Ninetales in your Pokédex yet? Is that a Mankey floating around the breakroom right now! Gotta catch ‘em all! Sound like a new language? Maybe, if you aren’t among the 60 million people who installed the mobile game sensation … Continue reading 10 Things Pokemon GO and Email Marketers Can Learn from Each Other
by Nathan Latka August 1, 2016August 1, 2016 Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from. Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in. Regardless of why you email, to ultimately get … Continue reading 3 Secret Gmail Buttons To Guarantee Your Cold Emails Get Opened
