by Bea Redondo Tejedor August 1, 2016August 1, 2016 On your marks. Get set. Go! The Rio Olympics are just around the corner. If you think Usain Bolt is going to take it easy on you because you haven’t warmed up or tied your shoelaces properly with your lucky triple-knot, you’re wrong. The time is … Continue reading 5 Email Marketing Ideas To Help You Win Gold At The Rio Olympics
by Cheryl Gale July 30, 2016 Follow @marchprJuly 30, 2016 Last month, I dived into one of my favorite topics in marketing and PR: client messaging. Messaging is one of the most crucial elements of any successful brand – you can have a killer product, a great management team and the best employees in the … Continue reading Client Messaging 101: The Building Blocks of a Strong Message
by Dave Charest July 21, 2016 Follow @DaveCharestJuly 21, 2016 Imagine for a moment that you’ve hired a new employee. Would you expect your new hire to figure everything out on their own? It’s likely you’ll have a new hire checklist to be certain your new employee gets the information they need to be successful. … Continue reading 3 Emails Every Automated Welcome Series Must Have
by Sean Hargrave, Staff Writer, July 20, 2016 It doesn’t matter what discipline you are in — marketers must never forget they are reaching out to human beings. It may sound like a very obvious point but it’s one worth bearing in mind when talk in email marketing turns to the rise of automation and … Continue reading Humanity Is The Killer App Email Marketers Must Never Ditch
by Caitie Gonzalez July 19, 2016 Follow @Caitie_GonzalezJuly 19, 2016 Email marketing isn’t getting any easier. The rise of mobile has forced marketers to rethink tried-and-true strategies in order to effectively connect with mobile users who have a different set of needs and expectations than their desktop counterparts. Email marketers, it’s time to give your … Continue reading 15 Stats That Will Change The Way You Do Email
by Russ Williams July 17, 2016July 17, 2016 Email marketing is by far one of the easiest and quickest ways to expand your customer base and reach out to prospective buyers. It costs only pennies per message and you can reach mass audiences in one mailing. What if I Don’t Have A Customer Base? Start … Continue reading Starting Your First Email Marketing Campaign
by Andrew McCauley July 12, 2016 Follow @The_SM_BlokeJuly 12, 2016 What email program should You use? If you have been online for more than 5 minutes, you might have heard of things like CRMs, or customer relationship management systems, where there is a full database tool, or maybe things like MailChimp, or AWeber, or email … Continue reading What Email Program Should You Use?
by Andre Oentoro July 12, 2016 Follow @breadnbeyondJuly 12, 2016 As a digital marketer, it is really satisfying when new tech is available to try and it promises to improve your work in some way. But when it’s not of any use for your job, the prospect of trying that tech feels kind of… meh. … Continue reading 5 Questions You Should Ask Yourself Before Embedding Video in Your Emails
by Louis Foong July 7, 2016 Follow @thealeagroupJuly 7, 2016 215.3 billion emails are sent and received every day. 70% of digital marketers consider email marketing to be great for ROI, but this isn’t the case if your emails are badly-crafted, badly-timed, or badly-targeted. Sending the wrong message to the wrong person means that you’ll … Continue reading How to Send Emails Like a Pro [Infographic]
by Suzanne Stock July 1, 2016 Follow @https://twitter.com/marketscanJuly 1, 2016 In a world where buyers have more choice than ever, it is increasingly important to develop meaningful business relationships with the right people. Your target audience wants to feel that you genuinely care about their specific needs and problems; they want to be treated like … Continue reading 3 Great Reasons to Personalize Your B2B Email Marketing Messages
