As we head into 2018, columnist Kyle Henderick predicts the trends that will have the biggest impact on your email marketing program over the next 12 months. Kyle Henderick on January 2, 2018 2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating … Continue reading 7 email trends to watch in 2018
Josh Slone — December 18, 2017 — December 18, 2017 Last week, I wrote all about the email blacklist. In this post (and possibly the next), it will be more about what companies can do to avoid spam penalties and protect their domain and business email accounts. Once you’re on a blacklist and in the … Continue reading How to Protect Your Business Email Account When Doing Outreach
Ryan Stewart — November 26, 2017 Follow @ryanwashere — November 26, 2017 We pitch over 5,000 reporters, journalists and bloggers each month for clients. Our data shows personalized emails have a 3x response and success rate. “Personalization” isn’t just getting a name. It’s finding the right person in the organization and matching it with the … Continue reading Step by Step Process to Find Anyone’s Email Address
VerticalResponse — November 2, 2017 Follow @VR4SmallBiz — November 2, 2017 Andrew-Art / Pixabay The most wonderful time of the year is right around the corner — and for small business owners that means it’s time to start planning those seasonal email campaigns. Creating emails ahead of time can decrease the stress of the busy … Continue reading Email Automation For Holiday Campaigns
If your email creation process happens at the pace of a sloth, it’s time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience. Mary Wallace on October 12, 2017 Think of a sloth. Yes, the sleepy, slow-moving mammal with long limbs and hooked … Continue reading 4 ways to revamp your email creation process
Joanne McDonagh — October 9, 2017 Follow @rezoomo_com — October 9, 2017 TeroVesalainen / Pixabay The way you respond to applications during your hiring process is a reflection on your company. Job applicants spend so much time customizing their CVs and cover letters when applying for jobs so for their application to be acknowledged or … Continue reading Sample Acknowledgement & Rejection Emails For Your Hiring Process
Karen Cordaway — October 3, 2017 — October 3, 2017 In the past, if I didn’t know how to word an individual email, I would look up an email template online to see a sample. I would then craft an email, send it to the person and go on my merry way. If I needed … Continue reading Email Scripts: Where to Store Them to Improve Productivity
Dave Charest — September 23, 2017 Follow @DaveCharest — September 23, 2017 Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year. Let’s make sure you get your piece of the … Continue reading How to Create a Holiday Email Marketing Plan
During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself. Kyle Henderick on September 22, 2017 With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack … Continue reading 5 ways to write better email subject lines this holiday season
Madhumanti Debnath — September 21, 2017 — September 21, 2017 Email has been a marketing staple since Gary Thuerk (dubbed the “father of spam”) sent the first mass email via Arpanet in 1978. And while tactics have certainly changed since then, email marketing itself has remained an essential tool in most digital marketers’ toolboxes. Today, … Continue reading Is Interactive Email Marketing The Future?
