Most email programs are still built around brand priorities — not customer needs. Here’s how to flip that dynamic. Kath Pay on July 18, 2025 Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands … Continue reading Why it’s time to reframe email from campaigns to conversations
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains. Ryan Phelan on April 17, 2024 Back in 2017, I wrote an article for MarTech, “Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so … Continue reading It’s time to turbocharge our path to email innovation
Sending helpful emails lets customers feel more attached to your brand, making it more likely for them to purchase your product or service. Kath Pay on February 14, 2023 Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only … Continue reading 4 emails that customers will love — and help them love you
Find out what’s been added to the Email Marketing Periodic Table. Corey Patterson on December 8, 2021 Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to … Continue reading How email marketing is changing and what marketers should do about it
Larisa Bedgood April 16, 2021 Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $ 1 you spend on email marketing, you … Continue reading The Importance of Data Quality in Your Email Marketing
Mary Dolan April 6, 2021 Here’s a confession: I’m tired of being at home. Don’t get me wrong, I love my city. But not being able to travel to other cities or countries for so long is more than a little difficult. If you’re anything like us, you’ve probably been daydreaming about visiting other countries … Continue reading Email Marketing Localization: How to Optimize Your Global Email Strategy
Marika Zinca February 4, 2021 For most publishers, regardless of their industry, to say that 2020 has been a challenge is an understatement. However, since the onset of the pandemic, while so many channels have tumbled, email publishing has flourished. Email subscriptions have soared, as due to COVID-19 restrictions people are spending more time at … Continue reading 4 Powerful Lessons 2020 Taught Us About Programmatic Email Monetization
Suzanne Wentley January 7, 2021 Quality email design plays a major role when it comes to making email marketing work for you. As a professional, business owner, or marketer, you might know all about the power of email marketing. But just in case you need a reminder, let’s start with some recent email marketing stats. … Continue reading Email Design 101: Best Practices for Email Marketing Design
Susan Tucker January 4, 2021 One of the most common questions I get as a digital marketer is “How long should my emails be?” This is a smart question to ask. It means you’re concerned about either boring your subscribers to death or not offering enough content. Frankly, it’s a question that is worth exploring … Continue reading How Long Should My Emails Be?
Karen Repoli December 2, 2020 No one opens up their brand new email management system and sees thousands of prospects from day one. We all start with a single subscriber, and we grow our list from there. But what you do while your list is growing is critical to your future success. It’s never too … Continue reading 3 Tactics to Implement Now for Effective Email Marketing
