Taking time off is tough ā especially for email marketers. Hereās how to prepare, delegate and actually relax this summer. Ryan Phelan on June 26, 2025 Finally, vacation season is here. School is out for most students, and parents want to take a break or send their kids off to camp. However you define … Continue reading 6 steps to take a guilt-free vacation from your email program
With privacy updates, smarter audiences and stricter inbox rules, hereās how to modernize your email strategy. Stephanie Trovato on April 18, 2025 You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than youād like. You didnāt cut corners. You proofed, segmented, tested. Why is performance dropping? Itās not you ā … Continue reading 3 high-impact tactics to drive email engagement
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out. Kath Pay on April 2, 2025 With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants ā whether through quizzes, carousels or gamification ā creating experiences … Continue reading Interactive email is the game changer brands canāt ignore
Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. Kath Pay on February 11, 2025 If you follow my columns here on MarTech, youāve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See … Continue reading How cognitive biases shape email engagement
From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. Kath Pay on September 5, 2024 Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give … Continue reading Now playing: āThe Email Test That Goes Wrongā
In the coming months, your emails will be competing against political campaigns and your competitors for consumers’ attention. Ryan Phelan on August 14, 2024 Iām still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about peopleās struggles, … Continue reading How to gear up email for a strong finish to 2024
Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue. Kath Pay on June 6, 2024 We email marketers often look for the sweet spots in our email programs ā the points in an email cycle when subscribers are most likely to do … Continue reading Optimizing your email program: Finding sweet spots and tipping points
What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery. Kath Pay on April 4, 2024 Anybody can push the āsendā button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. Whatās missing? People with the … Continue reading Email excellence: The top 10 traits of highly effective email marketers
Obsessing over inbox placement wonāt move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email. Ryan Phelan on March 25, 2024 Lately, Iāve been feeling as if Iām living in 2013 again. But not because it was such a memorable year. No, Iām stuck in 2013 because many of the small, … Continue reading 3 keys for better email engagement in Gmail
Following these steps can give you the confidence to know how much to spend for different types of email acquisition efforts. Greg Krehbiel on August 3, 2023 Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of … Continue reading Unlocking the true value of a new email address
