What’s the most fascinating email marketing element to an expert email marketer? Keep reading to find out. Lauren Donovan on September 30, 2019 If you haven’t already heard, Marketing Land and MarTech Today, sister publications of The MarTech Conference, recently released the first-ever Periodic Table of Email Optimization and Deliverability. Authored by Jennifer Cannon, MarTech … Continue reading Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon
Category Archives: Email Management
3 Phrases to Practice For Better Emails
Kara Perez — August 31, 2019 — August 31, 2019 Emails are a constant part of our business lives. Without the proper systems and language around our inboxes, we can all too easily get lost in them, even spending after work hours in our inbox. Add in that it can be very difficult to read … Continue reading 3 Phrases to Practice For Better Emails
Email’s Place In The Ecommerce Ecosystem
Email’s Place In The Ecommerce Ecosystem by Ray Schultz , Columnist, Yesterday Email drives only 6% of total retail site traffic, compared with 48% for direct visits and 24% for organic search, according to the B2C Dot-Com Report, a study by Episerver. But email is tied with direct as delivering the most units per order … Continue reading Email’s Place In The Ecommerce Ecosystem