by Dinesh Raju December 22, 2015December 22, 2015 If you’re running a successful e-commerce store, you’d already have staked out multiple marketing channels – email marketing, PPC ads, social media content, retargeting, YouTube videos. But have you considered running a referral program? As it turns out, referral marketing is one of the highest ROI marketing … Continue reading 4 Steps to Optimize Your E-commerce Referral Program
by Sarah Burns December 21, 2015December 21, 2015 By now, you’ve likely seen or heard about buy buttons, which are a quick way for customers to purchase directly from search, social, and video platforms. How should digital marketers work with buy buttons this holiday season? First, let’s review the statistics. 202%. The year-over-year lift in … Continue reading Buy Buttons and What They Mean For You
by Elena Prokopets December 13, 2015 Follow @elenatravelgramDecember 13, 2015 The most successful ecommerce companies already know the simple truth – sassy product descriptions and big juicy product images are not enough to land a sale. Ecommerce websites no longer just sell products. They sell a related lifestyle, ideas and inspiration. With ecommerce giants like … Continue reading Content Marketing for Ecommerce Websites: 3 Strategies to Lead The Game
by Marc Hummel December 10, 2015 Follow @realmarchummelDecember 10, 2015 In the ecommerce world, add-to-cart rates sometimes get a bad rap. They’re not as sexy as conversion rates—which measure cold-hard cash. Plus, you might think most people just use their carts as shipping-threshold calculators, anyway. Right? WRONG. While all that stuff is true, it doesn’t … Continue reading Why You Should Care About Your Add-to-Cart Rates
by Tom Martin December 9, 2015 Follow @TomMartinDecember 9, 2015 I was reading this morning that an interesting statistic that “almost 69% of online shopping carts that contain at least one item are later abandoned, according to the Baymard Institute, an e-commerce consultancy based in Copenhagen which analyzed 31 studies over the past few years. … Continue reading The #1 Reason For Shopping Cart Abandonment
by Nick Campbell December 5, 2015December 5, 2015 As you probably saw (or did so yourself) over Black Friday and Cyber Monday, modern-day shoppers are buying their items online. As of earlier this year, nearly 30% of consumers were making an online purchase once a week! The growth in eCommerce consumption by consumers has led … Continue reading 8 eCommerce Design Trends For 2016 To Ignite The Selling Potential Of Your Store
by BusinessVibes December 1, 2015 Follow @businessvibesDecember 1, 2015 Just because you run an e-commerce business doesn’t mean you run a successful e-commerce business, especially considering the epic changes the industry has endured as the mobile Web continues to grow and change. A long-lived e-commerce site knows how to interpret data, predict trends, and act … Continue reading What You Need to Know About E-Commerce in 2016
by Ty Rothstein November 30, 2015 Follow @https://twitter.com/AmitiRothsteinNovember 30, 2015 Twitter is no Facebook. That however, does not mean that Twitter is not or cannot be valuable for your brand. According to the company, there are 320 million monthly users with one billion unique visits monthly to sites with embedded Tweets. That makes Twitter a … Continue reading 11 of the Best Twitter Tools for eCommerce Brands
by Amanda Clark November 29, 2015 Follow @GrammarChicIncNovember 29, 2015 When you’re running an e-commerce brand, your website really has one central purpose: Yes, you want to bring new clients into your sales funnel and provide them with the education they need to make informed purchasing decisions, but at the end of the day your … Continue reading 5 Tips for Acing an E-Commerce CTA
by Jack Maden November 25, 2015 Follow @DecibelJackNovember 25, 2015 The busiest time of year for digital retail stores is fast approaching. IT’S CHRIIIIIIIIIISTMAAAAAS. In light of this, I’ve mined Decibel Insight’s expert interview series on ecommerce for five ways you can ensure your site is in the best shape possible to receive all those hungry … Continue reading 5 Expert Tips on How Ecommerce Stores Can Make the Most Out of Christmas
