by John Komarek January 22, 2016January 22, 2016 Only a few visitors will arrive at an ecommerce site knowing exactly what to look for. That’s why aside from a smart onsite search, you need to implement an advanced product filter system to help them look for products on your site. And yet, only 16% of … Continue reading Product Filters: 9 Best Practices for Ecommerce Sites
by Abbe Miller January 20, 2016 Follow @NetSphereStratJanuary 20, 2016 Having been employed by such technology titans as AT&T and IBM, I have seen far too many situations where companies move to a new eCommerce platform but didn’t understand the reasons why. I remember a B2C site that suffered from sluggish performance from day one. … Continue reading Considering An Ecommerce Replatform Project, Address These Issues First
by Andre W. Klein January 20, 2016 Follow @akleines2January 20, 2016 Here are some social media strategies that have been shown to be particularly effective in ecommerce. These are definitely things that you should strive for, but if you aren’t performing up to 100% on everything ( or anything for that matter) don’t worry – … Continue reading 10 Social Media Strategies for E-commerce
by Andre W. Klein January 19, 2016 Follow @akleines2January 19, 2016 Having your own ecommerce website is one of the most rewarding and fulfilling things that you can do in your life. Knowing that you have the potential for unlimited income and that it all rests on how hard you work is very liberating and … Continue reading What You Need to Start Your Own Ecommerce Website
by Sarah Goliger January 14, 2016 Follow @sarahbethgoJanuary 14, 2016 As a marketer, one of your top priorities should always be improving your conversion rates. Ideally, you already have a concept of your marketing funnel, which means you have an accurate understanding of how many of your website visitors are converting into leads, and how … Continue reading 7 Questions to Help You Discover Why Your Website Isn’t Converting
by Stacy Goodman January 14, 2016 Follow @StacyGoodrunJanuary 14, 2016 The following article was contributed by Elena Mintzias, Senior Production Designer for Lyons Consulting Group, an e-commerce digital agency. Elena has a background in graphic design as well as search engine optimization. Her wide range of skill-sets comes from involvement in a variety of client-related … Continue reading 3 Best Practices for E-Commerce Product Page Design
by Maria Haggerty January 13, 2016January 13, 2016 Strategic, high-quality photography is important to every brand. After all, 67% of consumers say the quality of a product or branded photo is “very important” in selecting and purchasing an item. This is especially true for online retailers, for which product photography serves as one of the … Continue reading The How, When and Why to Producing Original Photography for your Ecommerce Brand
by Rahul Singh January 12, 2016January 12, 2016 There are various reasons why people may visit your webstore–gathering information and educating themselves, checking prices or current availability of the product, to see all your offerings, for making the purchase, and then there are also some who visit just to browse for job openings. In all … Continue reading How to Take Charge of Your eCommerce Conversion Rate in 2016 (15 Bonus Tips)
by Danny Wong January 10, 2016 Follow @dannywong1190January 10, 2016 In 2016, eMarketer and Forrester predict U.S. eCommerce companies will sell between $ 355 and $ 393 billion worth of product. Their estimates also suggest American eCommerce revenues will reach upwards to $ 500 billion by 2018. For brands to stay relevant and get a … Continue reading Top 4 Emerging Trends Shaping eCommerce in 2016
Wondering how to get links to your internal e-commerce pages? Columnist Julie Joyce showcases some companies who are using creative tactics and content to attract links. Julie Joyce on January 8, 2016 It’s tough to get links to product pages for an e-commerce site. That problem is one of the main reasons companies contact us. … Continue reading 9 Examples Of Link-Worthy Resources For E-Commerce Sites
