by Danny Wong April 20, 2016 Follow @dannywong1190April 20, 2016 For eCommerce companies, building a brand offline is counterintuitive when, in most cases, 100% of their sales are generated online. But an increasing number of digital-first brands are relying on offline promotional tactics to grow their business. As standalone efforts, offline marketing campaigns can be … Continue reading 4 Brilliant Offline Marketing Campaigns for eCommerce Companies
by Jordan Lore April 13, 2016April 13, 2016 Popups work. So let’s just fast forward through all that “popups are so annoying and can’t actually work!” malarkey, can we? Aweber found in one case study that switching to a popup form compared to a sidebar form increased email sign-ups by 1,375%. If you want a … Continue reading 5 Smart E-Commerce Entry Popup Examples and Why They Work
by Danny Wong April 3, 2016 Follow @dannywong1190April 3, 2016 For eCommerce companies, building a homegrown fan base is hard. This is especially true if you discount all the family and friends you coerced into hitting ‘like’ on your Facebook page. But I’ll let you in on a secret: You don’t have to do it … Continue reading 5 High-Impact Approaches to Influencer Marketing for eCommerce Brands
by Timi Garai March 25, 2016 Follow @timigaraiMarch 25, 2016 Customer support is the golden egg in your hand for selling more products to customers that are on the fence. It creates highly personalized opportunity to convert hesitating prospects into buyers, and turn back those who are about to leave for even the oddest reasons. … Continue reading 3 Steps to Enhance Customer Service and Boost Your Ecommerce Store’s Word-of-Mouth [Infographic]
by Sarah Goliger March 22, 2016 Follow @sarahbethgoMarch 22, 2016 If you run an eCommerce business, you likely have a ton of customer data at your fingertips. And as we know, data is a marketer’s best tool. Your existing customer data gives you a wealth of information about purchase patterns, helping you identify which customers … Continue reading 7 Ways to Leverage Your Ecommerce Data For Better Audience Targeting
by Joel Goldstein March 18, 2016 Follow @joelgoldsteinMarch 18, 2016 One downside of running an ecommerce business compared to a brick and mortar store is that you can’t be there in-person to talk to customers and persuade them to follow through with a sale. That’s why using smart ecommerce conversion tactics to increase sales … Continue reading How to Increase Ecommerce Conversions
by Christopher Jan Benitez March 16, 2016 Follow @christopherjanbMarch 16, 2016 Source: Pixabay They say that success leaves clues. Well, they are very wrong. Success leaves a huge signboard detailing what to do and not do to get the results you want. By following in the footpaths of those who’ve gone before you, you’ll save … Continue reading 7 Point Checklist All Successful eCommerce Sites Have Cleared
by Matt Osit March 8, 2016March 8, 2016 For brands with both B2B and B2C online channels, fulfillment is where the rubber meets the road when it comes to eCommerce strategy. The needs and expectations of customers across each of these channels is not always the same, making fulfillment a constant challenge. What’s Different Across … Continue reading What’s Your Strategy for Multichannel eCommerce Fulfillment?
by Ray Wang March 2, 2016 Follow @SmarttCanadaMarch 2, 2016 According to Bloomberg, 8 out of 10 new businesses fail within the first 18 months. It’s not good enough to have faith in the value of your offerings. You need to know when something isn’t working and take countermeasures quickly. You need to understand what … Continue reading Retail Store vs Ecommerce: A Cost Analysis
by Laura Cole February 29, 2016February 29, 2016 While the rise of e-commerce has broken down many of the barriers that once prevented business-owners from expanding overseas, there remain a number of differences between trading domestically and in principalities around the world. The complexities of global Internet law provide a relevant case in point, while … Continue reading How to Expand Your E-commerce Business Overseas
