Category Archives: eCommerce Strategies

How to Personalize E-commerce Site Search Results for Each Shopper

by Meera Murthy May 21, 2016May 21, 2016 With market fragmentation on the rise and shopper loyalty on the decline, retailers are always looking for new and creative ways to empower shoppers with great user experiences — particularly the ability to find information quickly. One area that is often neglected in the consumer journey is … Continue reading How to Personalize E-commerce Site Search Results for Each Shopper

Welcome to the Big Leagues: How to Choose an Ecommerce Shipping Strategy as a Scaling, Omnichannel Brand

by Daniel Ziegler April 25, 2016April 25, 2016 Putting in place an effective ecommerce shipping strategy is one of the most significant things you can do to grow your business online. While many folks start out in ecommerce by taking a simplistic approach to shipping –– like offering free shipping across the board or showing … Continue reading Welcome to the Big Leagues: How to Choose an Ecommerce Shipping Strategy as a Scaling, Omnichannel Brand

5 Actionable Ways To Increase Your eCommerce Store’s Conversion Rate

by James Brockbank April 20, 2016 Follow @BrockbankJamesApril 20, 2016 When you first launch an eCommerce store for a brand new online retail business, it’s exciting. There’s a real buzz which comes with removing a ‘coming soon’ page and letting the world see something which has likely been worked on for months. As an entrepreneur, … Continue reading 5 Actionable Ways To Increase Your eCommerce Store’s Conversion Rate

The Bots Are Here! What Every Retailer Needs To Know About eCommerce Chatbots

by Marc Hummel April 20, 2016 Follow @realmarchummelApril 20, 2016 Facebook made a big splash at its F8 developer conference last week, with the announcement of a new API for its Messenger service, which allow brands to interact with customers via bots. With bots comes the promise real “conversational commerce”—100% automated and scalable. From Facebook … Continue reading The Bots Are Here! What Every Retailer Needs To Know About eCommerce Chatbots