by Ty Rothstein February 27, 2016 Follow @https://twitter.com/AmitiRothsteinFebruary 27, 2016 Online shoppers do their homework before making purchases. To be more specific, 70% of all online American shoppers do research before making a purchase. A successful ecommerce marketing strategy takes that into consideration. Successful eCommerce marketing takes this trend into account, and instead of seeing … Continue reading The eCommerce Marketing Strategy that Generated 40,000 Leads [Case Study]
by Genia Stevens February 24, 2016 Follow @geniastevensFebruary 24, 2016 Online sales accounted for more than half of total retail sales growth in 2015, according to the U.S. Commerce Department. Ecommerce sales remained strong in 2015 and online sales totaled $ 341.7 billion for the year. For online retailers, accomplishing this kind of success is … Continue reading 17 Ecommerce Tools that Will Drive Sales and Generate Revenue
by Michael Wight February 13, 2016February 13, 2016 Online purchases are increasingly becoming the preferred way to shop with the US having around 200 million online buyers alone and the economy expected to reach $ 491.5 billion by 2018. However, only a quarter of small businesses in the US are selling online. Customers can shop … Continue reading 5 Things Customers Consider When Buying Online
by Danny Wong February 12, 2016 Follow @dannywong1190February 12, 2016 When I built my first eCommerce business, every order mattered. We accommodated as many customer requests as humanly possible to get product shipped out the door and into happy shoppers’ hands to earn an extra buck. Sometimes, we even fulfilled orders at cost because we … Continue reading Going Global: 11 eCommerce Strategies
by Stacy Goodman February 8, 2016 Follow @StacyGoodrunFebruary 8, 2016 Over the last few years, we’ve seen a seismic shift in the way brands think about and leverage visual content across different channels. While the digital web created new and exciting environments for content to live, social media has forever changed the way content is … Continue reading 4 Questions Before Choosing a Visual Commerce Platform
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking. Thomas Stern on February 5, 2016 Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further expanding advertisers’ ability to see the offline … Continue reading Attributing Retail Store Transactions To Online Clicks At Keyword Level
by Adam Wisniewski February 2, 2016February 2, 2016 The post-holiday months are challenging for online retailers. Consumers reach self-imposed spending limits, hit rapid clearance sales ahead of the New Year, or may be simply tired of shopping. A certain amount of customer lethargy after the holidays is to be expected, but online retailers have valuable … Continue reading How Ecommerce Companies Can Reengage Missed Sales in Q1
by Katey Ferenzi January 28, 2016January 28, 2016 A solid returns and exchanges policy can make or break a sale. One of the biggest contributors to a sale is how you deal with a potential buyer’s common questions, especially regarding what you’ll do if they don’t like what they purchased. In a survey by comScore … Continue reading Ecommerce Return Policy: How to Write a Returns and Exchanges Policy That Sells
by Saurabh Nangia January 25, 2016 Follow @nangia5January 25, 2016 Did you know that once you have established yourself as a trusted ecommerce platform, making more than 10 sales per day, about 60% of your efforts need to be directed towards customer retention? Not only does retention cost less than acquisition, it also enhances profitability. … Continue reading The Best Retention Strategies Used By ECommerce Giants And Why They Work
