Category Archives: eCommerce Metrics

Here’s Why Average Revenue Per User is the Existential eCommerce Metric

Mike Mallazzo — August 18, 2017 — August 18, 2017 StockSnap / Pixabay How measuring personalization based on ARPU makes it easy to prove and boost ROI For all the complexity around conducting business online, the formula for success has changed little since a balding hedge fund manager drove to Seattle in search of a … Continue reading Here’s Why Average Revenue Per User is the Existential eCommerce Metric

Customer Cart Abandonment: Why it Happens, What They Say, and What We Can Do

Eric Samson — January 17, 2017 — January 17, 2017 Without a doubt, customer cart abandonment has become the chief nuisance of the online shopping business community. It’s estimated that an average 75% of online shopping cart purchases are abandoned with customers digitally filling up with products and then choosing to simply walk away. It … Continue reading Customer Cart Abandonment: Why it Happens, What They Say, and What We Can Do

6 eCommerce Sales Promotions That Convert Like No One’s Business

by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 28, 2016 It was Zig Ziglar who said: “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Sales promotions are one of the best ways to jump these hurdles, proven to drive sales time and time again. The key, though, is to tailor … Continue reading 6 eCommerce Sales Promotions That Convert Like No One’s Business

Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)

by Tom KrawiecAugust 17, 2016 If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. Why? Because after sending millions of different lifecycle email campaigns, win back, promotional emails, replenishment, welcome series … Continue reading Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)

4 Facts Every New E-Commerce Retailer Must Know

by Stacey MacNaught June 29, 2016 Follow @staceycavJune 29, 2016 Ecommerce revenues are expected to top $ 1 trillion this year. That represents an incredible opportunity for businesses to capitalise on consumers’ growing reliance on online for big and small purchases of all sorts. But getting an ecommerce website off the ground isn’t simply a … Continue reading 4 Facts Every New E-Commerce Retailer Must Know