Category Archives: eCommerce Metrics

Ecommerce Trends: 128 Stats Revealing How Modern Consumers Shop

by Tracey Wallace June 10, 2016 Follow @tracewallJune 10, 2016 Despite how easy it is to launch a webstore, scaling an online business remains extremely difficult even for the most seasoned ecommerce expert. Ecommerce sales are growing, but many retailers are struggling to capitalize on their digital sales channels. The secret to success is no … Continue reading Ecommerce Trends: 128 Stats Revealing How Modern Consumers Shop

Here’s What Mary Meeker’s Annual Report On Internet Trends Means For The Ecommerce Industry

by Marc Hummel June 9, 2016 Follow @realmarchummelJune 9, 2016 Mary Meeker’s Internet Trends Report (embedded below) is an annual must-read for anyone working in digital. Here’s how the Washington Post describes the report: [The] report has become something of a rite of summer. Every year, Meeker, a leading venture capital analyst, comes up with … Continue reading Here’s What Mary Meeker’s Annual Report On Internet Trends Means For The Ecommerce Industry

How To Boost Add-To-Cart Rates For New Visitors And Why It Matters

by Marc Hummel April 9, 2016 Follow @realmarchummelApril 9, 2016 One of the big takeaways we learned while compiling the ecommerce benchmark data for the Q4 2015 Ecommerce Quarterly report: New visitors are half as likely as returning visitors to add an item to their cart. And it’s not just an average across channels—it’s nearly … Continue reading How To Boost Add-To-Cart Rates For New Visitors And Why It Matters

Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line

by Susannah Morris March 6, 2016March 6, 2016 When you check your ecommerce analytics to discover what’s working and what isn’t, how involved do you get? Do you simply glance at your marketing stream and your outcome to decide if you’re pleased or dissatisfied? After all, if the numbers are going up, what’s the reason … Continue reading Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line