Ronald Dod — December 15, 2017 Follow @Visiture_Search — December 15, 2017 What once was considered a fleeting trend for youngsters has become a new way of life for people of all ages: social media. It has changed the way we share our day to day moments, shop, and communicate with businesses. It is this … Continue reading The Most Effective Tactics for Driving Social Media Traffic to Your eCommerce Store
Syed Balkhi — December 3, 2017 — December 3, 2017 Did you know that seven out of 10 visitors who abandon your site never return? That means if you’re not taking measures to connect with your abandoning visitors, you’re wasting your marketing budget and efforts. Let’s take a look at three different ways to turn … Continue reading 3 Strategies to Turn Abandoning Visitors into Subscribers
Lianna Patch — November 2, 2017 — November 2, 2017 You might be perfectly happy with your store’s revenue. Maybe you’re recovering 80% of your abandoned carts and rolling right along with a successful promo strategy. Heck, you might just have tons of traffic and sales and happy customers! Far be it from us to … Continue reading Mo’ Money, No Problems: How to Increase Your Ecommerce Store Revenue
William Harris — November 1, 2017 Follow @wmharris101 — November 1, 2017 JuralMin / Pixabay It’s that time of year again—the holiday shopping season. As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all … Continue reading How to Build a Winning Holiday Marketing Campaign for Your Ecommerce Store
Melanie Matias — October 24, 2017 — October 24, 2017 Tumisu / Pixabay With all of the different ways brands can interact with their customers, it can be hard to decide where to focus your marketing efforts, but one thing is clear: abandoned cart email campaigns are the low-hanging fruit of recovering online revenue. Want … Continue reading Saving Abandoned Carts With User-Generated Content
Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used. Brian Massey on October 20, 2017 At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. … Continue reading Testing shows e-commerce navigation doesn’t work the way we think it does
Kevin George — October 18, 2017 Follow @imkevin_monk — October 18, 2017 MichaelGaida / Pixabay As the holiday season approaches, you must have already set up your triggered email campaigns. The success of your campaigns depends on how you set your brand apart from the competition during the peak season. For an e-commerce business, this … Continue reading Cart Abandonment Emails – Best Practices You Must Follow
Eirini Kafourou — October 18, 2017 — October 18, 2017 daniel_diaz_bardillo / Pixabay When people talk about e-shops, the focus is usually on how to create the perfect website or captivating social media ads. While these play a crucial role in developing a successful e-commerce business, there is another aspect that requires your constant attention … Continue reading 7 Tips For Effective E-Commerce Inventory Management
Michael Ugino — October 12, 2017 — October 12, 2017 Sellers are no longer limited to foot traffic. Today you can reach massive amounts of buyers worldwide through online marketplaces. But selling through marketplaces comes with its own challenges — you have to be aware of the rules of the platform. For marketplaces to maintain … Continue reading How Sellers Can Succeed on eBay in 2017
Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend. Andreas Reiffen on August 10, 2017 In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the … Continue reading Breaking down silos in e-commerce retail
