by Alexi Lambert May 11, 2016May 11, 2016 This is not the type of blog article that I usually write, but it is just as important for successful marketing, sales, B2B relationships, B2C relationships, leadership, and alignment in your company. Want to see growth and success in your company? Let’s talk about our feelings (including … Continue reading Wait…Why Are We Talking About Our Feelings Now?
by Angela Hausman, PhD May 9, 2016 Follow @MarketingLetterMay 9, 2016 The amount of digital data is exploding. Don’t believe me. Here are some stats: The amount of data available for analysis grows 20% each year Currently 1.6 Zetabytes of data exist – that’s equivalent to 47 years of HD TV programming 80% of data … Continue reading Managing the Digital Data Explosion
by Paul Nashawaty May 9, 2016 Follow @pnashawatyMay 9, 2016 There are many ways to approach digital transformation, but in order to hone in on an actionable approach to this move to digital, I’ll provide an overview of four key areas you should focus on to transform your business. Everyone knows you need to “go … Continue reading Top 4 Initiatives to Digitally Transform Your Business
by Angela Hausman, PhD May 4, 2016 Follow @MarketingLetterMay 4, 2016 I’m as guilty as my fellow bloggers in treating digital analytics as if it’s a different animal rather than an extension of market research that’s been around since the old days when women tested recipes by asking friends and neighbors to try it out. … Continue reading Market Research and Digital Analytics
by Dave Sutton May 5, 2016May 5, 2016 Organizations that anticipate universal changes instead of reacting to individual ones will double their probability of success, according to a recent CEB Survey, further reinforcing the importance of developing a change capable organization. This same concept applies to the digital world. Digital should no longer supplement business … Continue reading 3 Must-Follow Steps for Digital Transformation Success
by Paul Nashawaty April 29, 2016 Follow @pnashawatyApril 29, 2016 In today’s connected world, and especially as customer expectations around digital engagements continue to rise, a robust digital presence is essential to business success. Has there been a day in the past year when you or your company didn’t use the internet? Doubtful. And the … Continue reading 5 Ways Businesses Will Be Transformed by Digital This Year
by Jessica Edmondson April 18, 2016 Follow @ContentMktg2April 18, 2016 From digital machinism to digital humanism with referral programs The best practices for marketers are constantly evolving. But not long ago, technology did what we always swore it would do – it took over . . . marketing communications that is. But more specifically, an … Continue reading Digital Humanism Takes On Its Most Exceptional Form In Referral Tracking Programs
by Patrick Antinozzi April 5, 2016 Follow @pattitudezApril 5, 2016 We have reached a critical point in retail. As large brick and mortar retail stores continue to shutter and industry experts keep shouting buzzwords like big data, personalization, and omnichannel, the retail landscape is shifting fast. Sure, the terminology might make it sound like these … Continue reading What It Means To Have A Digital Strategy (And Why You Should Care)
Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release. Chris Elwell on March 31, 2016 Disclosure: “Hacking Marketing” was written by Scott Brinker, who is the program chair of MarTech: The Marketing Technology Conference. The author of this article … Continue reading Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review]
by Goutham Bhadri March 25, 2016 Follow @mktgsamuraiMarch 25, 2016 Just when you think you’ve got the hang of something, the marketing world flips. The new strategy you implemented goes down the drain and you’re stuck. Not only do you have to pick up the pieces of a marketing strategy gone wrong, but you also … Continue reading 3 Big Business Problems Caused by Digital Marketing Advancements
