by Marcelo Garcia Cisneros March 21, 2016 Follow @mgc75March 21, 2016 When it comes to running digital ads, the vocabulary can be incredibly confusing. Years ago this world was simple: You ran ads by cost-per-click or cost-per-impression. Now pricing options are different depending on the end goal of the ad. And then there are also … Continue reading Cost-Per-Engagement? How Digital Advertising Models are Changing
by Michael Wight March 10, 2016March 10, 2016 The digital economy has changed how we do business. While big corporations have greatly adapted to the changing scenario, small businesses everywhere are finding it difficult to accept and get used to the digital economy. It will not be entirely wrong to state that things are not … Continue reading Digital Economy and Its Several Impacts on Small Businesses
Columnist Jim Yu shares insights on how brands can successfully integrate search, social and content into their digital campaigns. Jim Yu on March 8, 2016 at 1:55 pm An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing strategies at increasing rates. As brands … Continue reading Search, social and content: Reaching digital marketing maturity
Columnist Rae Hoffman discusses how ad-supported publishers need to adapt to the massive growth in mobile media consumption. Rae Hoffman on February 23, 2016 With the rise of mobile media consumption, ad-dependent publishers need to remodel their monetization strategies to account for and adapt to the shifting tide in how users are accessing content … Continue reading Things Affiliate & Ad-Dependent Publishers Must Consider In The Age Of Mobile
by Laura Donovan February 18, 2016 Follow @thewordproFebruary 18, 2016 My mother and I were eating at a local restaurant the other day when I got a message from Target. I have the Target app and there was a Target store across the street. They invited me to their store for a “special” deal. At … Continue reading Promote Your “Brick and Mortar” Store with Digital Connections
by Ryan Ayers February 16, 2016 Follow @TheBizTechGuruFebruary 16, 2016 “There’s a way to do it better – find it.” These are the words of Thomas Edison… and he was absolutely right. Science is the process of constantly moving forward, finding in even the best solutions – even better ones. This is exactly what digital … Continue reading This Is the Tech Era – Why Are We Spending Only One Day To Celebrate Digital Learning?
Columnist Mike Sands discusses the ways in which CRM marketers can team with digital advertisers to help them adapt to a cross-channel world and increase retention. Mike Sands on February 16, 2016 Facebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to business driver. … Continue reading Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era
by Brent Pohlman February 15, 2016 Follow @brentpohlmanFebruary 15, 2016 I believe 2016 will be a HUGE transition year for myself and the way I use digital. Up until the last couple of months, my goal has been on creating plans to help bring digital technology into our company. The missing part of this goal … Continue reading Getting More Human with Digital in 2016
by Simon Davies February 14, 2016 Follow @SimonTheoDaviesFebruary 14, 2016 The English language has been a dominant force in both the offline and online world for some time now. However, in recent years there has been a decline in the popularity of English in the digital sphere. In 1996 figures showed that more than 80% … Continue reading Digital Marketers Beware: English Language Set to Lose Online Dominance
by Jonathan Bright February 13, 2016 Follow @SoutherlyCommsFebruary 13, 2016 Given the current and global digital skills shortage, any kind of proficiency boost in digital marketing is a welcome development. So when renowned authority in social media, Hootsuite, devises a new educational programme doing exactly that, we simply had to get our resident expert Jonathan … Continue reading Get Trained and Get Ahead of the Digital Skills Shortage
