by Keisha James June 24, 2016June 24, 2016 What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a … Continue reading Digital Marketing Doesn’t Just Mean Make A Website
by Michael Del Gigante June 21, 2016June 21, 2016 Digital marketing is both an art and a science. Marketing is an art, but the science behind its strategies determines conversions and closes. This is especially true in the B2B sector, where the target is high-level professionals who have their company’s bottom line on the line. … Continue reading 5 Digital Must-Dos to Align B2B Sales & Marketing for Better Business in 2016 [Infographic]
by Jeff Bullas June 20, 2016June 20, 2016 “I have to make a hard choice”. It was a long train trip. The statement caught me by surprise. She now had my attention. This was a moment of brutal honesty that doesn’t happen often. But it made me sit up and ask “that” question. What was … Continue reading How to Find Your Genius in a Digital World
by Devon Vocke June 17, 2016 Follow @EvokeStrategyJune 17, 2016 According to eMarketer, businesses spent more than $ 170 billion in digital marketing in 2015. The industry is experiencing exploding growth that all businesses should tap into. However, those that lack experience are held back by some myths attached to digital marketing. And they may … Continue reading 7 Myths About Digital Marketing That Keep You From Growing
by Matt Goldman June 13, 2016 Follow @TheOriginalBullJune 13, 2016 There are countless businesses trying to accomplish a myriad of unique goals. But they all have one thing in common; the desire to increase productivity. That could mean attracting more people to a website, making more outbound calls, or reaching new sales heights. But regardless … Continue reading Gamification Isn’t A Fad, Get On Board Before It’s Too Late
Don’t get sucked in by “channel obsession.” Columnist Mayur Gupta explains why marketers need to move past channels and instead focus on the consumer and the consumer experience. Mayur Gupta on June 9, 2016 There’s no denying that the consumer has been at the center of marketing’s ecosystem for decades — but only in … Continue reading Modern marketing is in need of an anti-channel mindset
by Mark Cameron June 4, 2016 Follow @markrcameronJune 4, 2016 New problems are rarely fixed by applying old thinking. In the last decade a “perfect storm” of change has evolved that requires new thinking – thinking that takes advantage of the digital environment and transforms business as we know it. Three central factors are at … Continue reading 4 Digital Transformation Challenges
Columnist Trond Lyngbø notes that in order to thrive in a digital world, business leaders must invest in the digital skills and expertise of their employees. Trond Lyngbø on June 2, 2016 “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when … Continue reading What business leaders should know about digital transformation
by Ahfaz Ahmed May 28, 2016May 28, 2016 Being an entrepreneur isn’t all about sitting on a secluded beach somewhere in paradise. If you think that entrepreneurship is about working 2-3 hours a day, then you’re a wrong. An entrepreneur has a lot of responsibilities including marketing, managing teams and hiring employees. This can become … Continue reading 7 Tools Every Digital Entrepreneur Must Use
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. Erika Trautman on May 18, 2016 For a lot of marketers, managing the content measurement problem is a continuous challenge. Consumers click through online content while marketers record each click, but what kind of engagement … Continue reading How to understand the value of content and measure digital emotion
