by Laurie Sullivan, Staff Writer @lauriesullivan, September 26, 2016 Optimization and personalization have never led the list of top priorities for advertisers, especially in North America — until now. It’s about their digital maturity. More than half of North American organizations that Adobe surveyed admit they are on the path to digital maturity, but it’s … Continue reading Advertisers Still Lack Digital Maturity
Category Archives: Digital Transformation
The Life-Changing Steps to True Transformation
by Martina McGowan Follow @MartinaMcGowanSeptember 24, 2016 Many of people feel that they have had a rough start in life. You are not alone in this. Perhaps you thought you had a reasonable idea of what you wanted to do, but life got really complicated and things seem to have run off the tracks. For … Continue reading The Life-Changing Steps to True Transformation
3Q Digital’s Rodnitzky: Search Tips On Fragmentation
by Laurie Sullivan, Staff Writer @lauriesullivan, September 12, 2016 Fragmentation is the biggest change and challenge in marketing today, according to David Rodnitzky, CEO at 3Q Digital, a Harte Hanks company. Consumers use multiple devices, dividing their time between social networks, apps, search, and video. He says brands should expect an increasing amount of fragmentation … Continue reading 3Q Digital’s Rodnitzky: Search Tips On Fragmentation
4 Steps for Measuring Digital Marketing Progress
by Bob Hutchins Follow @BobhutchinsSeptember 6, 2016 In its first few years, digital marketing got a little bit of a free pass. Buyers – and even a good portion of the agencies – weren’t exactly sure if efforts were working… if they were actually converting an audience into leads and leads into customers. Now, in … Continue reading 4 Steps for Measuring Digital Marketing Progress
5 Tips to Better Digital Governance
by Scott Meyer Follow @ScottmeyerAugust 12, 2016 Digital governance isn’t necessarily a concept that most of us are required to be intimately familiar with. That is, unless something catastrophic occurs to our site or impacts our customers’ security. Why? Because it’s easier to be reactive than proactive. If something happens, it demands a response while … Continue reading 5 Tips to Better Digital Governance
The CMO and the DCoE: 3 steps to build your digital center of excellence
DCoE isn’t just another trendy acronym. A Digital Center of Excellence is essential for your organization’s success, says columnist Jim Yu. He outlines three steps to help you build one. Jim Yu on July 26, 2016 at 10:10 am Two-thirds of Global 2000 CEOs will have digital transformation at the center of their corporate strategies … Continue reading The CMO and the DCoE: 3 steps to build your digital center of excellence
How to Become an Authority in the Digital Age
by Lacy Boggs July 13, 2016 Follow @blogspiration42July 13, 2016 Because it’s summer, and I’m a mom without much childcare, I’m rewriting and re-running some oldies but goodies. In fact, many of you will have NEVER seen this content before! This is a post I wrote several years ago, of which I was reminded this … Continue reading How to Become an Authority in the Digital Age
Don’t Try This at Home: Why You Should Consider a Digital Marketing Guru
by Joe Hirsch July 11, 2016 Follow @yellowhammermgJuly 11, 2016 As a business leader, you may feel confident that your marketing team has a handle on your company’s digital marketing strategy. Yet you should think long and hard before deciding to allow your marketing team to lead the charge in this area on its own … Continue reading Don’t Try This at Home: Why You Should Consider a Digital Marketing Guru
Why the digital advertising ecosystem loves native
Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers. James Smith on June 30, 2016 Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to meeting their high expectations. This is especially true on mobile … Continue reading Why the digital advertising ecosystem loves native
Bubble, bubble, toil and trouble: Tough times ahead in digital
Is digital marketing headed for a big-time crash? Columnist Lewis Gersh thinks so — and he offers marketers advice on how to survive the impact. Lewis Gersh on June 24, 2016 at 9:01 am If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing … Continue reading Bubble, bubble, toil and trouble: Tough times ahead in digital
Random Posts on Digital Transformation
Here are the companies OpenAI has made deals with to train ChatGPT
5 Ways To Come Up With Original Blog Post Ideas
From waste to win: watch how a simple change affects AdWords performance
Benefits of On-Page SEO
The High Cost of Downtime [Infographic]
Facebook’s News Feed – Why Your Posts Aren’t Being Seen
Why notifications deliver great CX
How to Attract Your Audience with Awesome Marketing Content (Part 2)
Soapbox: Does gamification have a place in your organization?
