Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel. Nadine Dietz & Erica Seidel on October 24, 2016 If you were recruited to lead a digital transformation for one of the most complex … Continue reading Organizing for simplicity: An inside look at Humana’s digital transformation
by Brian FanzoOctober 23, 2016 As a professional speaker, I always introduce myself on stage as a “Proud Pager-Wearing Millennial” and this line usually gets a bunch of laughs and nods from the audience. I am 35 year old millennial born in 1981. While I don’t use a pager today I label myself this way … Continue reading Digital Transformation: From A Millennial’s Mindset
By Stefan Wolpers, 09 September 2016 Product Backlog Refinement—TL;DR How to kick off your agile transition part 1 Where to start when kicking-off an agile transition? Usually, tools and processes are smallest the common denominator among all participants, as they are at the core of the grand scheme of agile things. It is a rare occasion … Continue reading Product Backlog Refinement — Agile Transition (Part 2)
by Brent Pohlman Follow @brentpohlmanOctober 13, 2016 Company transformation is the key to a successful marketing initiative. ( Key to Success) Over the last few months this topic has really hit home. For many years, I worked with marketers, client service, account managers and sales staff implementing marketing initiatives and developing new ways to promote … Continue reading Company Transformation is Imperative
by Personal Branding BlogOctober 9, 2016 There’s an irony to digital connectivity. On one hand, we need our phones and internet connection to work and remain productive. On the other, repeated studies have shown that continued digital access impairs our focus, promotes procrastination, damages memory, increases anxiety and hinders ability to complete complex tasks. In … Continue reading Regaining Efficiency and Focus in Today’s Digital World
Agile Transition—TL;DR A hands-on, practical guide on how to kick-off an agile transition: Embrace the agile mindset and scale your engineering and product organization to harvest your organization’s full potential. The Big Picture of an Agile Transition at a Fast-Growing Startup Similar to all other journeys, transitioning to agile software development with Scrum starts … Continue reading How to Kick-off Your Agile Transition (Part 1)
Don’t assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started. Peter Minnium on October 7, 2016 “We optimize against over 1,000 variables,” boasted the ad tech CEO just … Continue reading Keep it simple: 10 digital brand metrics that matter
by Rebecca Corvese Follow @ScribeTreeMktgOctober 3, 2016 I I recently read an article on LinkedIn by Kevin Williams, about his experience with his 27,000+ LinkedIn connections. In it, he explained that his overall experience with LinkedIn had been good, but that the number of connections he had gained had not necessarily correlated to meaningful actions. … Continue reading Notes from a Digital Marketer, or How to Establish Good, Old-fashioned Human Connections
by Tricia Morris Follow @TriciaEMorrisOctober 3, 2016 Digital transformation – while many have been talking the talk since the start of the decade, eye-opening and disruptive changes and events have led more and more businesses and organizations to begin walking the walk to ensure that they will be able to remain, sustain, grow and lead … Continue reading 21 Statistics Shaping Digital Transformation Fortunes
by Laurie Sullivan, Staff Writer @lauriesullivan, September 29, 2016 The future of brand advertising and targeting resides in data, but too many companies still struggle with learning how to use it. That topic hung like fog over Advertising Week in New York, according to some executives Data and Targeting Insider spoke with. Most advertisers “understand … Continue reading Advertisers Must Learn How To Use Data
