Michael Gullan — February 11, 2020 The year 2020 once seemed so far away — with flying cars, robots, video calling and even smart homes. Well, the future has arrived, and hasn’t changed much. Especially in business. No matter the sector or size still, businesses rely heavily on customer loyalty. Loyalty can best be achieved … Continue reading Digital Trends Changing Advocacy and CRM in 2020
It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms. Melissa Reilly on January 30, 2020 In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than … Continue reading The digital marketing transformation led by Google and Amazon
Nicole Krug — January 7, 2020 Quick, name a recent online trend. If you’re drawing a blank then this post is for you. It is essential in the business world to know about the latest digital developments, so here are 5 surprising digital media facts to consider. Spend 4 minutes watching the video or read … Continue reading 5 Digital Media Facts to Be Aware of
Brian Johnson — January 6, 2020 Digital transformation is a much discussed buzzword that is often misunderstood. Long gone are the days where a digital transformation meant having a way to purchase online or having social media presence build into your brand image. These days, a digital transformation means a variety of things. Every business … Continue reading Disney+ is Proof of the Power of Digital Transformation
Brian Johnson — September 20, 2019 — September 20, 2019 JanBaby / Pixabay In life, there are fads and there are trends. Fads are things that become popular one day and gone the next. In the 70’s, people were crazy for waterbeds. More recently, people would lay face down in bizarre places and called it … Continue reading For Telco Providers, Digital Transformation is a Continuous Journey for Lifetime Success
Nicola Els — September 18, 2019 — September 18, 2019 This the first of a 3-part blog series, in which Nicola Els provides valuable insight into human-centered communication. In this first post, Nicola discusses 5 underlying causes of a fractured digital experience, the organizational symptoms and what customers are likely to experience as a result. … Continue reading How To Tell If Your Company’s Digital CX Is Fractured
New Software From Human Automation Tracks Digital Footprint by Ray Schultz , September 12, 2019 SaaS provider Human Automation has launched the beta version of Personalize, software that uses an AI-driven algorithm to monitor a consumer’s website behavior and interests. This data can be used to fuel personalized email campaigns. The product can analyze metrics … Continue reading New Software From Human Automation Tracks Digital Footprint
Tommy Wyher — August 28, 2019 — August 28, 2019 The financial sector is highly competitive which makes the need for digital marketing paramount for companies wanting to stand out. Finance is serious business so a marketing approach that would work for a CBD product or video game might not be formal enough to work. … Continue reading More Money, More Problems: Issues a Business in the Financial Sector Can Have With Digital Marketing (And Solving Them)
Suresh Sambandam — July 23, 2019 — July 23, 2019 While 95 percent of the organizations agree that a digital workplace is important for their business, only 44 percent of them have already implemented digital workplace programs. Digital workplaces have companies thinking from an entirely new angle. A digital workplace is the set of digital … Continue reading 5 Trends Shaping the Digital Workplace
We need to develop and socialize digital policies to guide the C-suite and keep our brand’s reputation safe from careless distractions. Kristina Podnar on July 23, 2019 As a CMO, you see your C-suite colleagues as smart people with lots of common sense. That’s especially true when it comes to business or finance. But C-suite … Continue reading Why CMOs should care about digital policies
