The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists — whether you’re a martech maestro, modeler or maker. Amy Gesenhues on April 20, 2020 We are so excited to kick off our first virtual MarTech conference, Discover MarTech, and it comes at a time when businesses need solid, tactical info … Continue reading Discover MarTech takes a deep dive into digital transformation
Category Archives: Digital Transformation
How to Expand Your Digital Presence During Social Distancing
Kelly Groover — April 9, 2020 Social distancing guidelines have become everyone’s new norm. For some businesses, the toll of not being able to engage with their contacts physically is obvious. For others, it’s more muted. As the COVID-19 pandemic continues to unfold, we may be living in a wholly digital world soon. Fortunately, in … Continue reading How to Expand Your Digital Presence During Social Distancing
Agile Leader Role During an Agile Transformation Part 2
Anthony Mersino — April 9, 2020 In part 1 of this article, we looked at the definition of Agile Transformation and talked about the 4 key focus areas of Agile Leaders. In part 2 of this article, we will explore the Characteristics that Agile Leaders Need the Most. Finally, we discuss an uncomfortable truth that … Continue reading Agile Leader Role During an Agile Transformation Part 2
Think Outside the Digital Box: Benefits of a Digital Connection During a Global Pandemic
Christa Tuttle — April 7, 2020 In 2020 we are long past the beginning of the digital age. While technology is still growing and changing, we adapt more quickly to the convenience of the new tools being offered. The novel coronavirus pandemic (COVID-19) and the social distancing that comes with it is an unimaginable challenge, … Continue reading Think Outside the Digital Box: Benefits of a Digital Connection During a Global Pandemic
Agile Leader Role During an Agile Transformation
Anthony Mersino — April 6, 2020 What is the Agile Leader Role during an Agile Transformation? Agile Transformations are a popular activity right now. If you are an agile leader, you may be wondering what is the role that you play in an Agile Transformation. This 2-part article begins with what is meant by Agile … Continue reading Agile Leader Role During an Agile Transformation
As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever
John Lincoln — March 29, 2020 As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Human lives and public safety, of course, are the top concern when it comes to the coronavirus, and businesses and government agencies have responded by encouraging … Continue reading As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever
Going Digital in the Midst of COVID-19
Majda Anwar — March 25, 2020 No matter where you look today, evidence of COVID-19 is everywhere. It has permeated daily life in every aspect, from working families now homeschooling their children to big-name companies are worried about how they will continue to do business without real-time, in-person collaboration. Major industries have canceled events around … Continue reading Going Digital in the Midst of COVID-19
The 10 Rules of Digital Transformation
Mukesh Gupta — March 9, 2020 Premise: In my work at SAP, I support a community of SAP customers in India – INDUS. One of the initiatives of this community is a micro-community of people who are working in their respective organisations around the topic of digital transformation. Members of this community are from organisations … Continue reading The 10 Rules of Digital Transformation
Choosing the Right Digital Engineering Services Partner
Manish Mistry — March 5, 2020 Driven by the convergence of tech giants, digital natives, and professional services corporations, digital engineering services companies have an essential role to play in helping businesses attain their digital goals. The digital engineering market is moving fast, as you would expect from a sector currently experiencing 18 percent CAGR. … Continue reading Choosing the Right Digital Engineering Services Partner
How agencies are helping CMOs break down barriers to digital transformation
As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives. Amy Gesenhues on March 5, 2020 “At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing … Continue reading How agencies are helping CMOs break down barriers to digital transformation
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