Scott Logie November 23, 2020 Digital marketing is not a new concept – four out of five marketing organisations have a digital marketing platform (DMP) or are implementing one, according to Gartner – but it can be a confusing one. All the brands that we work with engage with prospects and customers through various digital … Continue reading Are Direct Marketers Scared of Digital Marketing?
Category Archives: Digital Marketing
15 Best Black Friday 2020 Deals for Digital Marketers
Irina Weber November 20, 2020 This has been both an exceptional and difficult year for many reasons. As many businesses still try to recover from the coronavirus crisis, you should do the best to adapt your marketing strategist to the latest consumer trends and increase your online sales. Black Friday and Cyber Monday are two … Continue reading 15 Best Black Friday 2020 Deals for Digital Marketers
Best Types of Digital Marketing Services to Help Grow Your Business
Christopher Jan Benitez October 20, 2020 jmexclusives / Pixabay The growing importance of digital marketing is a sign for businesses to take their online campaigns seriously. No longer can they just rely on tired offline tactics to promote their business, especially today with the current pandemic. Therefore, it’s in their best interest to integrate growing … Continue reading Best Types of Digital Marketing Services to Help Grow Your Business
What a long, strange year in digital marketing
Looking back at the changes forced on B2B and consumer marketing strategies. Kim Davis on October 15, 2020 “It has been a strange year, because there are bright spots. We’ve gotten a tremendous tailwind for our business, because people are moving online and learning about new marketing strategies. But at the same time, this is … Continue reading What a long, strange year in digital marketing
The COVID-19 Digital Marketing Reset
Jon-Mikel Bailey October 13, 2020 2020 has been some year, huh? I’m certain that everyone has at least one tragic story to tell, maybe a relative who got sick, or a friend who lost a job or had to shutter a business. It’s been tough for many of us. Your customers are looking at everything … Continue reading The COVID-19 Digital Marketing Reset
The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing
Paula Chiocchi October 3, 2020 With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out what’s next. The upset has also led to some confusion of the impact on third-party data. While third-party cookies are a type of third-party data, they are not one and … Continue reading The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing
How to Leverage Digital Marketing for B2B: Part 3
Liz Papagni September 30, 2020 How to Leverage Digital Marketing for B2B: Part 1 How to Leverage Digital Marketing for B2B: Part 2 By now, it’s clear that B2B companies should invest in digital marketing strategies in order to continue growing in 2020 and beyond. But digital marketing is so much more than a website … Continue reading How to Leverage Digital Marketing for B2B: Part 3
Digital Marketing Hacks Explode Your Business
Angela Hausman, PhD September 29, 2020 Today’s businesses find digital marketing a very cost-effective means to generate profits, yet both new businesses and those with a longer track record struggle to get the most from their digital marketing strategy. Today, we share 5 digital marketing hacks that will help explode your business opportunities and profits. … Continue reading Digital Marketing Hacks Explode Your Business
B2B Digital Marketing Trends – Why Programmatic Email Monetization Leads the Way in 2021
Ioana Dulcu September 24, 2020 2021 holds a lot of promise for B2B marketers who leverage the best digital trends to their advantage. Read this post to learn why and how programmatic email monetization can help. B2B marketers look to the final months of 2020 and the coming new year to help them move beyond … Continue reading B2B Digital Marketing Trends – Why Programmatic Email Monetization Leads the Way in 2021
How to Leverage Digital Marketing for B2B: Part One
Liz Papagni August 28, 2020 Many B2B companies tend to believe that most of the digital marketing techniques that are popular right now tend to work only for B2C brands. It’s true that Instagram is pretty powerful for sharing new products with potential buyers, and influencers seem more effective when they have physical … Continue reading How to Leverage Digital Marketing for B2B: Part One