Category Archives: Digital Marketing

Myth or Truth: AI is Reshaping the Digital Marketing Industry?

Dave Sutton April 2, 2021 Is AI reshaping the digital marketing industry? Yes! In recent years, Artificial Intelligence (AI) has become a vital entity in the realms of digital marketing, with digital marketers across the globe leveraging AI to streamline and optimize digital marketing campaigns and gain client loyalty in the digital age. For most … Continue reading Myth or Truth: AI is Reshaping the Digital Marketing Industry?

The Power of Visual Communication in Digital Marketing

Dana Kachan March 4, 2021 Visual communication is crucial for brands that aim to establish trust-based relationships with a target audience. These insights may help your company build your visual content right and interact with consumers creatively. Humankind is the incessant consumer. Our appetite is only rising. And it’s for the better. Please take me … Continue reading The Power of Visual Communication in Digital Marketing

Tips for Measuring the ROI of Digital Marketing and Growing

Angela Hausman, PhD March 1, 2021 In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually a little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work. Of course, without metrics for measuring the ROI of digital marketing, these … Continue reading Tips for Measuring the ROI of Digital Marketing and Growing

How Digital Marketing Executives Are Building Tomorrow’s Leaders

Bob Van Rossum January 22, 2021 The business environment today is full of growth opportunities. However, the biggest opportunity companies have is the ability to recruit from a borderless world. This allows companies to build a diverse marketing team with a wide range of backgrounds and experiences. By incorporating different perspectives and viewpoints, it allows … Continue reading How Digital Marketing Executives Are Building Tomorrow’s Leaders

Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons

Dana Kachan January 2, 2021 Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the video at the audial and visual levels simultaneously. It gives us a more comprehensive view of the subject and a better understanding of the key message. In the current pandemic conditions, … Continue reading Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons

5 Digital Marketing Strategies for Long-Term Benefits Post-Pandemic

Lalit Sharma December 26, 2020 The inherently fast-paced and dynamic forms of digital marketing are making everything possible to the new-age business advertising both pre and post-pandemic period. However, as per studies the demands for various client and individual business strategies during and after the pandemic will remain constant. This article talks about how digital … Continue reading 5 Digital Marketing Strategies for Long-Term Benefits Post-Pandemic

Digital Marketing: Your Trade Show Alternative

Ben Savage December 17, 2020 As trade show cancellations pile up, pressure mounts to boost marketing efforts and attract prospective buyers. Although you may participate in virtual events, you still need a way to talk directly to leads. Fortunately, digital marketing tactics can connect you to potential customers and amplify your message across many platforms. … Continue reading Digital Marketing: Your Trade Show Alternative