by Tahir Akbar March 21, 2016 Follow @tahirakbrMarch 21, 2016 According to eMarketer’s latest research report, total digital ads spending will surpass television ads for the first time in 2017. It estimates that companies will invest around $ 72 billion in TV ads (or 36% of total media budget) while online ads spending will be … Continue reading 5 Expert Tips for Successful Digital Marketing in 2016
by Sarah Rosenquist March 12, 2016 Follow @stryvemarketingMarch 12, 2016 There are a lot of tech companies that are taking a crack at tracking digital marketing campaigns. If you have the budget to invest in software, that’s great. Not everybody can swing it though, since the monthly price tags are pretty steep. Even if you … Continue reading Tracking Digital Marketing Campaigns Without Expensive Software
by John Refford March 11, 2016 Follow @iamreffMarch 11, 2016 The recent MFEA Digital Summit drew digital marketers from the asset management industry. The agenda covered important topics including: Marketing Automation Platforms, Sales Enablement, Content Management Systems, Content Distribution, Data Management and Integration, Customer Experience Management, and Lead to Revenue to name a few. Attendees … Continue reading How to Amp Up Your Digital Marketing
by Kirill Kniazev March 9, 2016 Follow @kirill_kniazevMarch 9, 2016 There was a great question recently posted on reddit, about how to get into digital marketing. Here is the very simplified guide on how to get started: Today’s marketing world is about digital marketing. The good thing about digital marketing is, you can pretty much … Continue reading The Ridiculously Easy Guide to DIY Digital Marketing for Small Business and Start-ups
by Kiki Burton March 8, 2016 Follow @khburtonMarch 8, 2016 A data management platform (DMP) is an important part of an organization’s marketing strategy. We often talk about the lingo surrounding a DMP without diving in and explaining every term. Here I’ve outlined some of the basic concepts to help you build a foundation of … Continue reading Digital Marketing 101: DMP Dictionary
by Mark Nicholson March 5, 2016March 5, 2016 Marketers continue to miss out on an enormous opportunity for growth. Many buy into content strategy and inbound marketing, but they’re often overlooking how significant SEO is to their overall success. All too often left to a developer or marketing function that claims to ‘get it’; it’s … Continue reading Where Digital Marketing Fails – Missed Opportunity For Growth
by Kaitlyn Kirkaldy February 23, 2016 Follow @KaitlynKirkaldyFebruary 23, 2016 I have 8.25 seconds to grab your attention. And that’s how long you have to get your customer’s attention online. Consumers value – times up! If that seems like an incredibly short amount of time to win attention, you’re right. If you take too long … Continue reading How to Add Content Personalization Into Your Digital Marketing Mix
by Patrick Sitkins February 19, 2016 Follow @patricksitkinsFebruary 19, 2016 What is Digital Marketing? The business, and more specifically, the marketing landscape has changed over the years from Marketing to Digital Marketing as a primary tool for reaching an audience. Webopedia defines internet marketing as “advertising and marketing efforts that use the Web and email … Continue reading What is Digital Marketing?
by Philip Masterson February 17, 2016February 17, 2016 Digital marketing is growing rapidly. It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. So far, so good. However, like everything else, there are horror stories … Continue reading 7 Tactful Ways of Facing The Horrors of Digital Marketing
Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email address at every customer touch point. Jose Cebrian on February 15, 2016 at 10:20 am Every company has digital marketing challenges that are unique to their industry, their selling model (direct … Continue reading Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing
