by Bob Hutchins June 11, 2016 Follow @BobhutchinsJune 11, 2016 “A pile of rocks ceases to be a rock pile when somebody contemplates it with the idea of a cathedral in mind.” – Antoine de Saint-Exupéry I consider restoration to be one of my primary purposes as a marketing professional. I like Antoine de Saint-Exupéry’s … Continue reading Why Restoration Matters In Digital Marketing
by Angela Hausman, PhD June 10, 2016 Follow @MarketingLetterJune 10, 2016 All digital marketing is inherently global digital marketing! You can’t stop those electrons from traveling to other countries, even if you wanted to. While your target audience might not be global, you still need to manage global digital marketing. Here’s how Sarah Jones, from … Continue reading How To Manage Global Digital Marketing?
by Jomer Gregorio May 31, 2016 Follow @JomerGregorioMay 31, 2016 From Facebook, Instagram, and Google, a digital marketer usually works on numerous platforms. In this profession, having to stay on top of the multitude of available channels means having to keep up with the trends that each medium entails. When it comes to marketing on … Continue reading Why Use Infographics in Digital Marketing? [Infographic]
by Kelley Schultz May 12, 2016May 12, 2016 I am really excited to wrap up my optimization series with tips to optimize your paid social media. Social media has become a core channel for digital marketers. As mobile usage grows, marketers have a great opportunity to provide relevant and timely ads to their target market. … Continue reading Optimize Your Digital Marketing Optimizations Part 4: Launching Paid Social Campaigns
by Chris Lake May 11, 2016 Follow @DigitalDockUKMay 11, 2016 Many companies view digital marketing as the platform of choice, in reaching vast amounts of potential customers. Their thinking is that a well thought-out, comprehensive digital plan will result in thousands, if not millions of eyes on their product or service. This can be true. … Continue reading No Brand Message? Forget Digital Marketing.
by Laura Bruck April 15, 2016 Follow @EZShieldApril 15, 2016 Are you looking for leads in all the wrong places? When trying to attract new customers, your small business may consider purchasing a prospect list from a direct marketing company. Prospect lists allow small businesses to partake in a little B2C speed dating — you … Continue reading Yikes! Your Small Business Is Missing Out On Real Prospects
by Andrew Schulkind April 11, 2016April 11, 2016 Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. With all that hard work behind you – the SEO and … Continue reading Why SEO Is Just The Start For Digital Marketing
By Stephen Moyers April 4th, 2016 Blunders in digital marketing campaigns happen more often than you might think and can show up without the least amount of warning. Holes in your marketing campaign can seriously damage a company’s brand image. With today’s massive digital marketing trend, content is being created and posted at a breakneck … Continue reading 3 Pitfalls Of Digital Marketing – And How To Avoid Them
by Shannon Sullivan March 29, 2016March 29, 2016 The top four digital priorities for 2016 among companies, according to the EConsultancy Quarterly Digital Intelligence Briefing: 2016 Digital Trends report, are targeting and personalization, content optimization, social media engagement and multi-campaign management. Among these priorities, there is one point of focus: customer experience. The element that … Continue reading Don’t Let the Challenges of Data Get Your Digital Marketing Down
by Kelley Schultz March 23, 2016March 23, 2016 The 3 main questions a digital marketer is asked by their VP or CMO are as follows (and most of the time, in this order): How can we get more conversions? Which channel is driving the most efficient (and qualified) conversions? How much more can you spend … Continue reading A 5-Step Thought Process for Digital Marketers to Understand the Customer Journey
