Waseem Khan — March 9, 2018 — March 9, 2018 “Digital Marketing – We have technology, finally, for the first time in human history allows people to really maintain rich connections with much larger number of people”-Pierre Omidyar The world is seeing a steep rise in the number of millennials. The latest statistics place their … Continue reading 5 Questions Every CEO Should Ask Before Outsourcing Digital Marketing
Logan Godfrey — March 9, 2018 — March 9, 2018 If you have read any of my articles, you have probably noticed that I like to write about two things besides digital marketing topics. Those would be Star Wars and sports. The NFL Scouting Combine is one of the hottest takes in the sports world … Continue reading A Scouting Combine For Digital Marketers
Angela Hausman, PhD — February 9, 2018 Follow @MarketingLetter — February 9, 2018 The infographic below is based on LinkedIn’s report of the marketing team of the future and highlights to changing landscape of digital marketing. Will the future for digital marketing look like the one we see today? If not, how will that future … Continue reading There is No Future for Digital Marketing
Contributor Matt Umbro lays out the qualities you should be looking for in new hires, while also cultivating them in yourself as you progress in your career. Matt Umbro on February 7, 2018 When you think of traits successful digital marketing employees possess, what comes to mind? Maybe they are hard workers, pay attention to … Continue reading Successful digital marketers possess these 3 traits. Do you?
Ann Mills — January 31, 2018 Follow @resourcefulbus — January 31, 2018 Sometimes 1 + 1 = 3. In digital marketing, the connectivity afforded across platforms can sometimes have a domino effect on customer reach and engagement. When you find these synergies, the impact is powerful. With that in mind, here’s one of our favorite … Continue reading A Digital Marketing Trifecta That Will Turbocharge Reach
Frank Bocchino — September 23, 2017 Follow @frankbocchino — September 23, 2017 GregMontani / Pixabay As reliance upon digital marketing continues to grow, some corporate budgets have completely displaced (rather than supplemented) traditional marketing. The new normal sees companies with separate departments for email, SEO, PPC, display, social media, content creation, branding, and so on. … Continue reading Digital Marketing: Gambling on Over Segmentation?
Angela Hausman, PhD — September 23, 2017 Follow @MarketingLetter — September 23, 2017 It’s hard to believe it’s been 5 years since I first posted one of my most cited posts, 16 Differences between Traditional Media and Social Networking and over a year since I updated the post. A lot has changed since then. For … Continue reading 4 Differences Between Digital Marketing and Traditional Media
Darnelle O’Brien — September 19, 2017 Follow @thekissagency — September 19, 2017 Templune / Pixabay They say a craftsman is only as clever as his tools, and at K.I.S.S, we believe harnessing the power of digital marketing is easy when you have the right tools. So, this week, we’ve curated 4 of our favourite chrome … Continue reading 4 Google Chrome Extensions To Boost Your Digital Marketing
Angela Hausman, PhD — September 9, 2017 Follow @MarketingLetter — September 9, 2017 Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing in a single image, I just had to use it. Rather than … Continue reading 13 Keys to Success in Digital Marketing in a Single Map
The 3 Most Important Words In Digital Marketing by Mike Donahue , Op-Ed Contributor, August 21, 2017 What are the three most important words in digital marketing? 1. a four-letter word2. a six-letter word3. a five-letter word Data is the four-letter word Nobody would argue that first-party and third-party data are the foundational elements of … Continue reading The 3 Most Important Words In Digital Marketing
