Mike Moran — August 8, 2017 Follow @MikeMoran — August 8, 2017 Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, … Continue reading How Do You Persuade Big Company Executives That Digital Marketing is Important?
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. Marcus Miller on August 7, 2017 It’s a peculiar time to be a marketer. Many of us in the SEO world, myself … Continue reading The 4 Ps of SEO & digital marketing
Alice Oh — August 3, 2017 — August 3, 2017 Photo-Mix / Pixabay If you’ve ever stepped foot into the marketing world, you’ve surely heard of key performance indicators (KPIs) and how important they are for businesses. They’re essentially metrics that help organizations track their performance against their business objectives and goals. Many marketers get … Continue reading 2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them
Dale Keipert — July 24, 2017 Follow @360Interactive — July 24, 2017 Photo-Mix / Pixabay AI Are you kidding me? I just received a newsletter that I’ve been subscribed to for a couple of years. The topics that they cover are all about digital marketing, which as you can imagine, I’m always really interested in. … Continue reading Steps To A Solid Digital Marketing Foundation
Angela Hausman, PhD — July 23, 2017 Follow @MarketingLetter — July 23, 2017 If you’re new to the digital marketing space or just searching for something to make your life easier and more productive, you’ll find a host of digital marketing tools. Here are just a few of the tools available, courtesy of Smart Insights: … Continue reading Digital Marketing Tools: Tools to Make Digital Marketing Easy (ier)
Kristen Buzzaird — July 21, 2017 — July 21, 2017 Digital marketing is a powerful tool in any company’s arsenal of sales techniques. Unfortunately, it is sometimes difficult to convince executives of the value of digital marketing. Whether you’re trying to convince your executive management to start using digital marketing or are showing executives what … Continue reading What Executives Want from Digital Marketing
Ross Wingo — July 12, 2017 — July 12, 2017 When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think … Continue reading 3 Retargeting Tactics to Enhance Your Digital Marketing
Ted Bauer — June 30, 2017 — June 30, 2017 Here’s a fact you can use to impress business-minded friends at a cocktail party: Machiavelli actually was discussing the idea of “silos” back in 1513. That’s 504 years ago, and — welp! — not much has changed, as silos are still very pervasive in the … Continue reading Digital Marketing Vs. Mobile Marketing Teams: What’s the Difference?
Andrew Schulkind — June 14, 2017 — June 14, 2017 FirmBee / Pixabay We’ve seen data recently–reach out and I’ll share it–that showed a lot of “meh” from marketers who were asked what digital channels worked well for them. On one level, we could take this data to mean that all digital marketing is mediocre. … Continue reading Digital Marketing Channels — Whole Lotta Mediocre Going On
Larisa Bedgood — June 13, 2017 Follow @www.twitter.com/V12Data— June 13, 2017 A decade ago, digital advertising was nothing more than a banner ad placed on a website. Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. In fact, U.S. digital ad spending … Continue reading Trends Spurring the Growth of Digital Advertising
