Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. Christi Olson on October 13, 2016 Attribution is the science behind assigning values to individual touch points throughout a customer’s decision … Continue reading Rethinking today’s attribution problem in digital marketing
by David WitherOctober 8, 2016 Across the globe, over 3 billion people use the internet. That’s just under half of the world’s population. The fact that so many people are connected to the web means that there is a massive global market available to anyone who has a business and a working internet connection. The … Continue reading Making Your Mark: The Science of Digital Marketing
by Joseph Cole Follow @joefcoleOctober 7, 2016 Consumer trust in advertising is at an all-time low – observed through soaring adblock usage and amplified via changes in social algorithms – getting your message in front of your target becomes incredibly expensive. Influencer marketing has become a formula modern marketers are using to overcome these barriers. … Continue reading Digital Marketing: The Stats You Need to Know
by Susan Tucker Follow @getsusanmktgSeptember 29, 2016 By now you’ve probably heard it enough to know that in today’s digital age every business must have an online presence in order to effectively reach current and potential customers. Particularly small businesses, which don’t have the benefit of widespread brand recognition. Now that the public is exposed … Continue reading 4 Digital Marketing Tips That Will Set Your Small Business Apart
by Dwayne Waite Jr Follow @adlandheroesSeptember 29, 2016 Advertising Week wrapping up, and the regular calls for diversity, new ideas, creativity, and the need for riskier activities and tactics were not out of reach. Professionals pushing strategies like influencer marketing, and account-based marketing, were all around as well. We enjoy Advertising Week, for one thing, … Continue reading Five Digital Marketing Facts Marketers Should Know
For many marketers, the holiday stress will be even worse this year as political ads drown out pre-holiday marketing messages. Columnist Lewis Gersh offers strategies to make your message stand out from the noise. Lewis Gersh on September 16, 2016 Everyone dreads that ol’ holiday creep. And I don’t mean the unctuous uncle you … Continue reading ’Tis the season to be savvy with your digital marketing
by Wendy Lindars Follow @enx2marketingSeptember 10, 2016 The results of an interesting survey by FindLaw came out recently that should have all lawyers paying attention. According to the survey, the majority of consumers, at least 54 percent, say they are more likely to hire an attorney who has an active presence on social media than … Continue reading Legal Marketing: Get Thee on Social Media Now!
by Angela Hausman, PhD Follow @MarketingLetterSeptember 6, 2016 Academics teach the concept of segmentation based on consumer personality traits, lifestyles, and motivations, yet marketers are less likely to use so-called psychographics to create target markets (or consumer personas) in a meaningful way. In today’s discussion, we’ll talk about: how marketers segment markets based on consumer … Continue reading Consumer Personality Segmentation in Digital Marketing
by Brian Jensen Follow @Brian_A_JensenAugust 31, 2016 Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up, our “request for more information” … Continue reading 10 Surprisingly Simple Lessons That Will Make You A Better Digital Marketer
by Brannon Brooks Follow @killbrannonAugust 31, 2016 Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. SEO was something you actively worked towards But Google wants … Continue reading Is SEO Still Relevant In The Modern World Of Digital Marketing?