Gina Botti — January 18, 2017 — January 18, 2017 To successfully optimize digital marketing ROI, marketers must do more than acknowledge the value of the call channel. They must also include call conversions in their marketing analytics. The Value of Call Attribution Call attribution technology can help you better understand your target audience and … Continue reading Did You Know Call Data Can Nourish Your Digital Campaigns?
Ryan Burgio — January 5, 2017 — January 5, 2017 I believe a majority of digital marketing companies are sketchy. That’s right, I said it. Our industry is full of underqualified and self-proclaimed experts. Be weary of anyone that calls themselves a social media expert, AdWords guru or content evangelist. How do we know this? … Continue reading Sketchy Digital Marketers Are Ruining Our Industry
Mark Miller — January 5, 2017 Follow @MMtwopointfive— January 5, 2017 The makeup of a competitive marketing team is constantly evolving, with critical new positions forming and traditional roles shifting to take advantage of innovative technology and tactics; 2017 will continue to shake up the formula for a “complete marketing team” for any given business. … Continue reading 3 Digital Marketing Specialists To Consider Adding To Your Team In 2017
Manu Mathew — December 27, 2016 Follow @manumathewVIQ— December 27, 2016 Demand for convenience hasn’t just eroded the barriers between online and offline channels – it has flattened them. Consumers want to engage with brands, make purchases and perform other types of transactions through whichever channel suits them, whenever the need arises. This shift in … Continue reading How to Understand TV’s Impact on Digital Responses
Jeff Bullas — December 19, 2016 — December 19, 2016 Saving for most of us was something that was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes … Continue reading 10 Digital Marketing Assets You Need To Invest In Today
Angela Hausman, PhD — November 15, 2016 Follow @MarketingLetter— November 15, 2016 Data driven digital marketing My focus is on mid-sized and high-growth startup businesses. In honor of Small Business Saturday (coming on Nov 26th-just after Black Friday), I’m shifting focus to write about digital marketing for small businesses, so I’ll try to give a … Continue reading 5 Elements to Build a Digital Marketing for Small Businesses
November 5, 2016, Joe Castro According to Hubspot, the buyer’s journey consists of three stages: Awareness Stage: The buyer realizes they have a problem Consideration Stage: The buyer defines their problem and researches options to solve it. Decision Stage: The buyer chooses a solution I completely agree with the buyer’s journey. Many times, there is … Continue reading How to Leverage Paid Media for the Entire Customer’s Journey
Steve Hamm — November 9, 2016 Follow @maasprosrdu— November 9, 2016 If your content marketing strategy is falling flat and newsletter sign-ups are dwindling, blame your behind-the-times internet marketing service. When discussing the problems associated with creating ad content that consumers will read, our digital marketing agency knows the direction to success: native advertising. What … Continue reading Digital Marketing Agency Offers Insider Look At Native Advertising
Chase Thomas — November 8, 2016 — November 8, 2016 A clear and informative digital marketing brief can go a long way. There is a lot that goes into making an effective, quality digital marketing brief that communicates the desired message. Three agency thought leaders shared what exactly makes a good digital marketing brief and … Continue reading What Makes A Great Digital Marketing Brief?
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. Christi Olson on October 13, 2016 Attribution is the science behind assigning values to individual touch points throughout a customer’s decision … Continue reading Rethinking today’s attribution problem in digital marketing