Plus news from Innovid and Hootsuite. Chris Wood on July 28, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading A watershed time for data management: Wednesday’s Daily Brief
Category Archives: Data Management
Data Limitations Force Industry To Create New Ad Optimization Methods
Data Limitations Force Industry To Create New Ad Optimization Methods by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2021 Marketers are facing blind spots in the transition to first-party data, although analysts are doing their best to improve customer protections and projections. These methods have one fatal flaw, and can create serious implications for businesses … Continue reading Data Limitations Force Industry To Create New Ad Optimization Methods
Data collaborations are on the rise: Friday’s daily brief
Plus, getting to know what streamers are consuming Chris Wood on April 9, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Data collaborations are on the rise: Friday’s daily brief
Performance Data Making A Difference — What Types And Why
Performance Data Making A Difference — What Types And Why by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2021 Technology provided some of the best features for online advertising, such as the ability to shift budgets from one campaign or media to another in real-time as needed. But still, after all this work that has … Continue reading Performance Data Making A Difference — What Types And Why
Believing These 6 Myths About Data Recovery For Business Keeps You From Growing
Rahis Saifi March 1, 2021 One of the most important tools that businesses have at their disposal is gathering and learning from data to grow their businesses. Data is both a powerful and indispensable asset that every business must harness. However, amassing and storing data presents its own set of challenges. Your stored information exists … Continue reading Believing These 6 Myths About Data Recovery For Business Keeps You From Growing
Top 5 Data Trends Powering Digital Marketing Growth in 2021
Paula Chiocchi January 18, 2021 Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from McKinsey have said that in 2020, digital transformation vaulted five years forward in about … Continue reading Top 5 Data Trends Powering Digital Marketing Growth in 2021
Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)
Julius Cerniauskas November 30, 2020 Today is Cyber Monday, yet marketers have already shifted into highest gear to connect with desired audiences. The battle between businesses has begun, driving competition higher as they compete for a share of the shrinking consumer pie. COVID restrictions and decreased spending power have made online sales more important than … Continue reading Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)
What to know about email marketing in a pandemic world
Data hygiene and personalization required for successful campaigns. Rodric Bradford on November 16, 2020 The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns has increased, not much attention has been paid to how email … Continue reading What to know about email marketing in a pandemic world
How marketers can be more efficient with their data and operations
Review your current stack and look for data partnerships with publishers. Rodric Bradford on October 19, 2020 As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations? “Technologies become obsolete … Continue reading How marketers can be more efficient with their data and operations
How to make your data sing
Stop reporting absolute numbers and put your data into context with ratios to engage your stakeholders with the smaller, but important, data points. Alan K’necht on October 13, 2020 It is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about … Continue reading How to make your data sing
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