Category Archives: Customer Targetting

Using psychology and better data practices to get customers closer to purchase

Optimizing campaigns with psychological insights saves times and makes you more competitive. Chris Wood on October 1, 2021 With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, … Continue reading Using psychology and better data practices to get customers closer to purchase →

When to Say ‘No’ in Business

Customer Targetting

Lucy Spencer November 4, 2020 There are always challenges in a business. They stem from a range issues, from technical problems to resourcing. If they’re not addressed, they can result in poorly produced products or services and an inability to drive a business forward. Here are some strategies to implement into your business to give … Continue reading When to Say ‘No’ in Business →

Targeting Your Most Profitable Customers – Market Segmentation

Customer Targetting

Daniel Hopper — May 30, 2020 We only want to market to the people who are most likely to be profitable customers right? Grouping these people based on their common characteristics and how they best respond to marketing would make it easier to communicate with them, right? This blog is about how businesses can use … Continue reading Targeting Your Most Profitable Customers – Market Segmentation →

11 Free Ways to Reach Your Audience Online During COVID-19

Customer Targetting

Kristen McCormick — April 27, 2020 The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime. Here, … Continue reading 11 Free Ways to Reach Your Audience Online During COVID-19 →

What is Retargeting: How to Stay Top of Mind With Site Visitors

Customer Targetting

Aastha Sirohi — November 20, 2018 — November 20, 2018 Aim to hit the target; if you miss the first time, retarget. That sounds like great advice for almost everything we do. What is retargeting when we look at it from our own life’s perspective? Targeting to lose weight by the end of the year … Continue reading What is Retargeting: How to Stay Top of Mind With Site Visitors →

How Can Reps Reach Decision Makers at Their Target Accounts?

Customer Targetting

Brandon Redlinger — October 12, 2018 Follow @brandon_lee_09 — October 12, 2018 As long as reps are around to sell products, there are two inevitable truths: email will never die, and neither will the desire to connect with decision makers. The challenge is the volume of emails being sent is skyrocketing, and the changes of … Continue reading How Can Reps Reach Decision Makers at Their Target Accounts? →

How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?

Customer Targetting

William Comcowich — August 20, 2018 Follow @GleanTeam — August 20, 2018 Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to current news, or the seriousness of a recent PR … Continue reading How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion? →

Fixing Your Client Dilution Problem

Customer Targetting

Karl Sakas — June 5, 2018 Follow @KarlSakas — June 5, 2018 Tired of tiny clients who demand too much? Your agency might have a Client Dilution problem. Here’s how to fix it! During an agency consulting project several years ago, I discovered the agency had been working for $ 5 an hour. How did … Continue reading Fixing Your Client Dilution Problem →

Powerful Strategies For Shopify Stores To Retarget Zombie Customers

Customer Targetting

Leading e-commerce brands such as Sephora, Jabong, Watchfinder invest heavily in nurturing their customers, which makes it possible for them to receive 76% of the revenue from repeat customers.