Burke Alder — March 6, 2018 — March 6, 2018 Customer success isn’t limited to a single department. Every single person at an organization touches the customer lifecycle, whether it’s marketing at the pre-buying stage or product in the adoption stage. While it can be easy to onboard a customer and keep them stuck in … Continue reading The Outcome Customer Journey: Defining Customer Handoffs, Success Metrics, and Outcomes Between Departments
Laura Donovan — June 5, 2017 Follow @thewordpro— June 5, 2017 BABY BOOMERS Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1 Most businesses dismiss the Boomers … Continue reading Targeting Your Audience: From the Boomers to Gen Y (& Everything In Between!)
Maranda Dziekonski — November 24, 2016 Follow @marandasays— November 24, 2016 In my previous article, I covered how to hire your first Customer Success Manager. Now that you have “the one”, how do you get them up and running? Onboarding the first person into a new department can be challenging (almost as challenging as finding … Continue reading Onboarding The First Member of Your Customer Success Team
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more. Katy Keim on August 16, 2016 We think we know our customers. We think we understand what motivates, drives and excites them. We think that, thanks to all this “big data” we have at our … Continue reading The best marketers know more about their customers
by Alex Birkett May 6, 2016May 6, 2016 Web personalization is all the rage, but are you trying to run before you’ve learned how to walk? Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you … Continue reading Running Before You Walk: What You Need to Know About Personalization
by Bob Apollo May 5, 2016 Follow @bobapolloMay 5, 2016 Market segmentation has traditionally been based on demographic factors such as company size, sector and location. But these simple characteristics are hopelessly inadequate predictors of which specific organisations you should focus your marketing and sales energies on. That’s because in any complex B2B sales environment, … Continue reading Identifying Your Ideal Customers
by Amy Christaldi April 12, 2016April 12, 2016 Gathering customer information is important for every business. It helps you identify your customers, process payment transactions and provide great customer service, both at the time of the sale and in the future. So how do you capture the data you need to best serve your customers … Continue reading How Companies Collect Customer Information
by Gyles Seward January 17, 2016 Follow @ElementaryDigiJanuary 17, 2016 Knowing who your customers are can be the thing that makes or breaks a business. 14% of businesses that fail do so because they don’t know who their clients are according to a study from CB Insight. If you want to be able to keep … Continue reading How to Define Your Audience
