John W HayesJuly 11, 2015 I had one of those conversations recently in which a client told me that he sent out an email marketing newsletter every 3 months. Any more than this, he surmised, would simply annoy his clients and do more harm than good. I guess his clients either have very long memories … Continue reading How Long Are Your Clients’ Memories? How Annoying Are Your Emails?
Category Archives: Customer Service
How Not To Do Your Social Media Customer Support
Marko SaricJuly 10, 2015 Is social media the worst customer service platform that you will ever experience? Something is rotten in the state of customer support in social media. Social media active brands are developing a very bad reputation for their non-existent customer service. The State of Customer Service Experience 2015 whitepaper found that only … Continue reading How Not To Do Your Social Media Customer Support
How Customer Service Is Becoming More Human [Infographic]
Bob HutchinsJune 30, 2015 When Alexander Graham Bell debuted the first telephone in 1876, you couldn’t buy just one. You had to buy two. One for you. And one for whoever else you wanted to talk to. If you needed to connect with a second friend or business associate, you’d have to buy another pair … Continue reading How Customer Service Is Becoming More Human [Infographic]
Break The Service Technician Mold [Infographic]
Brian WallaceJune 28, 2015 Everyone hates waiting for the cable guy. It’s the one issue on which we can all agree. If you’re in the business of scheduling service technicians, you know all about the angry phone calls and the negative viral tweets about the poor service your customer feels they received. But what if … Continue reading Break The Service Technician Mold [Infographic]
How Social Media is the Key to Customer Success
Andrew GazdeckiJune 27, 2015 Tweet, Pin, Like and post. Being social media savvy is super important and most businesses have begun to realize this. Many, however, make the mistake of not going about social media in the right way, or utilizing one facet of social media while ignoring another. You can use social media to … Continue reading How Social Media is the Key to Customer Success
Finding the Target Market for Your Business – Who ARE your customers? (Part 4)
Alex SholemJune 27, 2015 We’re just past the halfway mark in our complete guide to Starting a Business. This week we’re looking at that make-or-break question for any business, big or small: What is my target market? Once you’ve identified your customers you can start to think about how to reach them, how to appeal … Continue reading Finding the Target Market for Your Business – Who ARE your customers? (Part 4)
The State Of Social Media Customer Service Experience
Marko SaricJune 22, 2015 According to a recent survey, social media active brands are developing a very bad reputation for their non-existent customer service. But what is the state of social media customer service experience exactly? Here’s a summary of the study Locowise did on customer support on Facebook: Locowise looked at more than 900 … Continue reading The State Of Social Media Customer Service Experience
How to Offer Great Customer Service With Social Media
Alleli AspiliJune 22, 2015 Have you experienced complaining via social media? Was it addressed promptly or were you seen-zoned? Honestly, I have and it was an unpleasant experience. I guess, I am one of those people, who were included in HelpScout.net’s statistics, which shows that 78% of customers have bailed out of a transaction due … Continue reading How to Offer Great Customer Service With Social Media
On Being Authentic
Cheryl TreleavenJune 20, 2015 Maybe it’s my nature – or maybe it’s a function of being a marketer for 25+ years, but my hype-filter is always on. With hundreds of marketing messages coming my way daily across multiple channels, it’s hard to break through at all, never mind without compelling me to toss a B-S … Continue reading On Being Authentic
Tips To Providing Great Customer Support Through Video
Matthew YeomanJune 13, 2015 Using video for online customer service helps you take something that’s traditionally a marketing channel and turns it into something that truly gives back to your customers. Not only will you be helping your current customers better understand your brand and products, but the right kind of video content will bring … Continue reading Tips To Providing Great Customer Support Through Video
Random Posts on Customer Service
Optimizing Pinterest Content for Social and Search Engine Exposure
LinkedIn Will Now Rewrite Your Profile For You (Seriously)
4 Content Creation Ideas For the Holidays
Conversion Funnel: Stages and Optimization
What are marketers’ options for handling ad blockers?
Pay Per Call: Crossing the PPC Chasm [Infographic]
FTC’s Social Media Endorsement Guidelines & Your Brand
The Power of Real Teamwork
5 Social Media Metrics You Can Stop Tracking Yesterday
